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Strategic Supply Chain Management - Supply Chain Online

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CHAPTER 2 Core Discipline 2: Develop an End-to-End Process Architecture 51<br />

3. The simplicity test. A good supply chain architecture is made up<br />

of simple, streamlined processes that minimize the complexity that adds<br />

cost and reduces manageability. Processes should be clear and easily<br />

understood by those who use them.<br />

4. The integrity test. Your architecture must be highly reliable,<br />

ensuring coherent and robust links among processes, data, and information<br />

systems.<br />

Let’s look at each of these tests more closely.<br />

<strong>Strategic</strong> Fit<br />

Some highly touted supply chain practices have been proven to support<br />

effective, efficient performance—practices such as only entering customer<br />

order data once, considering the total cost of ownership when selecting<br />

suppliers, and using a cross-functional scorecard to measure supply chain<br />

performance. While these “best practices” may be highly correlated with<br />

superior performance, they won’t necessarily deliver on your company’s<br />

supply chain strategy. It’s important before deciding how you want to<br />

operate to think critically about why you need to operate a certain way.<br />

Market leaders are set apart by their deep understanding of the critical<br />

supply chain practices at which they must excel—those which truly support<br />

competitive and brand differentiation.<br />

Figure 2-2 shows examples of the critical<br />

supply chain practices that enable each<br />

of the primary supply chain strategies that<br />

we identified in Chapter 1. Although any<br />

organization may adopt these practices,<br />

their relative importance is determined by a<br />

company’s specific supply chain strategy.<br />

As you think of what practices and<br />

processes to make part of your supply<br />

chain, consider to what extent they’ll drive<br />

forward your supply chain strategy. Just as<br />

not all supply chain strategies make sense<br />

given the overall business strategy, not all<br />

It’s important before<br />

deciding how you<br />

want to operate to<br />

think critically about<br />

why you need to<br />

operate a certain<br />

way.<br />

practices are equally important given your supply chain strategy.<br />

Amazon, billed as having the “Earth’s Biggest Selection,” provides<br />

a good example of how to select business practices that align with supply<br />

chain strategy. The company, which sells millions of different products,<br />

stocks only those items designated as top sellers; the vast majority of

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