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Strategic Supply Chain Management - Supply Chain Online

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CHAPTER 2 Core Discipline 2: Develop an End-to-End Process Architecture 55<br />

While numerous practices can support your chosen strategy effectively,<br />

we caution you to avoid the trap of choosing costly leading-edge<br />

practices that provide only marginal support. Analyze the contribution that<br />

new business practices actually will make, letting your supply chain strategy<br />

determine best-practice priorities. These are the practices that you<br />

should focus on optimizing.<br />

You know that your architecture has met the test of strategic fit when<br />

◆<br />

◆<br />

◆<br />

The value of new practices is quantified before they are integrated<br />

into the supply chain architecture.<br />

New business practices are prioritized based on their ability to<br />

drive forward the supply chain strategy.<br />

The supply chain architecture is reviewed regularly to ensure<br />

alignment with current strategic direction.<br />

End-to-End Focus<br />

A supply chain architecture with an end-to-end focus identifies where<br />

integration—both internal and external—can create value for the company<br />

as a whole. By integration, we mean shared goals and alignment of the<br />

processes, systems, and organizations needed to achieve those goals.<br />

One of our clients, a global manufacturer of computer peripherals,<br />

had poor delivery performance relative to its competitors despite maintaining<br />

high levels of inventory. The management team did not understand<br />

this dichotomy. The company had invested in a costly, worldwide enterprise<br />

resource planning (ERP) system to better manage orders, manufacturing,<br />

procurement, and accounting and had completed a number of<br />

supply chain improvement projects. Despite all this, it still had poor performance<br />

and wondered what was accounting for it.<br />

A close look at operating practices revealed that areas such as<br />

purchasing, manufacturing, logistics, and sales were focused on achieving<br />

their functional objectives—at the expense of enterprise-level outcomes.<br />

For example, manufacturing had redesigned its production<br />

facilities, set up just-in-time (JIT) supplier deliveries, and boosted production<br />

quality with impressive results. Total production time, for<br />

instance, had been cut to less than four hours, best in class for the industry.<br />

Similarly, the company’s logistics department had achieved industryleading<br />

transportation costs by putting in place such practices as allowing<br />

only full truckloads to move product from manufacturing facilities to distribution<br />

centers.

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