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Strategic Supply Chain Management - Supply Chain Online

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166 <strong>Strategic</strong> <strong>Supply</strong> <strong>Chain</strong> <strong>Management</strong><br />

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Software applications will be extended to multiple tiers of suppliers<br />

and distributors. While collaborating with multiple customers<br />

and suppliers will be the norm, companies will still reserve<br />

deeper planning and forecasting efforts for a select set of partners.<br />

Collaboration with materials suppliers will continue to be transaction-focused,<br />

whereas relationships with service suppliers will<br />

be more strategic and focused on planning.<br />

Applications will be built on top of an Internet-based architecture<br />

hosted externally.<br />

Collaboration increasingly will focus on the front end of the supply<br />

chain, with heavy emphasis on collaborative forecasting and<br />

replenishment models.<br />

Use of industry-standard tools, such as RosettaNet PIPs and CPFR,<br />

will become the dominant forms of collaborative communication in<br />

the electronic and consumer products sectors.<br />

As a management discipline, collaboration is still in its infancy. We<br />

believe that it will change the economics of all companies as business<br />

practices, rules, and conventions are adjusted to reflect the realities of<br />

integration and increasing visibility across supply chains. Collaboration<br />

will allow smaller companies to compete with larger companies, making<br />

scale less critical as a competitive differentiator. Collaboration will<br />

become an essential discipline—and an inevitable part of your supply<br />

chain strategy. See Figure 4-6 for a collaboration guideline.

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