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Strategic Supply Chain Management - Supply Chain Online

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206 <strong>Strategic</strong> <strong>Supply</strong> <strong>Chain</strong> <strong>Management</strong><br />

The metrics you use will evolve as your supply chain processes<br />

mature and will vary based on how functionally focused your supply chain<br />

is. Clearly, it’s futile to establish aggressive targets for cross-enterprise<br />

collaboration if your company is still struggling to move beyond a functional<br />

focus (see Figure 5-5).<br />

Even if your company focuses only on functional processes, metrics<br />

based solely on functional performance are inappropriate. Besides encouraging<br />

functional silos, measuring functional performance alone can<br />

promote functional excellence at the expense of overall supply chain<br />

excellence. For example, the customers of a large telecom company were<br />

demanding lower prices. In response, the company pressured its procurement<br />

group to lower the cost of materials by negotiating better prices with<br />

suppliers. The buyers negotiated substantial discounts by committing to<br />

higher-volume purchases for some materials and finding lower-cost suppliers<br />

for others. On a monthly basis, the purchasing group posted the<br />

results of its efforts—a declining cost per unit of materials.<br />

After a few months, however, it became clear that the focus on<br />

reducing materials costs was having a negative effect elsewhere in the<br />

FIGURE 5–5<br />

Focus of metrics to solve performance problems.<br />

<strong>Supply</strong> <strong>Chain</strong> Characteristics<br />

Functional Focus<br />

Lack of functional policies/processes and<br />

basic operations management leads to<br />

unpredictable product quality and supply.<br />

Process Focus<br />

Although processes, systems, and disciplines<br />

are in place to optimize functional quality,<br />

cost, and cycle times, cross-enterprise<br />

performance may be suboptimized.<br />

Enterprise Focus<br />

<strong>Supply</strong> chain processes are integrated,<br />

aligned across all subprocesses and levels<br />

of management, and display world-class<br />

performance and continuous improvement.<br />

Cross-Enterprise Focus<br />

Integration of both internal and external<br />

processes allows enterprise partners to focus<br />

on their customers, supply chain partners,<br />

core competencies, and on creating value.<br />

Focus of Metrics<br />

Performance of<br />

specific functions<br />

or departments<br />

Performance of<br />

specific processes<br />

within or beyond a<br />

functional area<br />

Performance of crossfunctional<br />

processes<br />

Performance of crossenterprise<br />

processes<br />

and designated<br />

external processes

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