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168 ARTS AND SCIENCES
340. Communication in Organizations. (3)
Examines current theories of organizational behavior with
emphasis on communication patterns and practices. Attention
to superior-subordinate communication, formal and informal
communication networks, authority and power.
344. Interviewing. (3)
Theory and practice of interviewing for informational, journalistic,
employment and decision-making purposes.
360. Broadcast News I. (3)
Gathering and reporting news for television. Instruction in
shooting and editing videotape; writing to picture; and writing,
producing and anchoring short news programs.
Prerequisite: 268 or 269. Pre or corequisite: 271.
361. Photojournalism II. (3-6)
Continues with greater emphasis on camera reporting, color
photography, weekly news assignments, scaling photos for
reproduction and advanced black and white darkroom techniques.
For majors only.
Prerequisite: 261. Restriction: CJ major.
362. Broadcast Station Operations. (3)
Examination of media production units and outlets from an
organizational perspective. Study of the roles of management
and administrative personnel, market analysis and
advertising sales.
364. Broadcast News II. (3)
Continuation of CJ 360. Students create longer, more elaborate
programs with their own documentary segments, essays
and in-studio interviews.
Prerequisite: 360.
365. Social Foundations of Media. (3)
The course will exlore the development of communication
media in the United States and the social and cultural contexts
within which media emerged and evolved over time.
368. Media Criticism. (3)
Evaluation of radio/television programming content from
the perspective of the journalistic and academic critic.
Examination of theoretical issues and production elements
as they affect programming genres.
371. Persuasive Writing. (3)
Writing the editorial essay, the column and other interpretive
matters.
Prerequisite: 271.
372. Copy-Editing and Makeup. (3)
Practice in editing and presenting news copy by headlines,
typography, page makeup and video display terminal.
Pre- or corequisite: 271.
373. Magazine Writing. (3)
The process of writing and marketing fiction and non-fiction
for magazines.
374. Desktop Publishing. (3)
Introduction to writing, editing and designing newsletters and
other short publications using personal computers and desktop
publishing software. Emphasis will be on the layout and design
of newsletters with special attention to readability. Basic competency
in the use of personal computers is required.
375. Intermediate Reporting. (3)
Emphasis on reporting complex affairs, the news feature story,
developing and covering beats and specialized interests.
Prerequisite: 271.
376. Media Management. (3)
This course is designed to provide insights into the management
and ownership aspects of running a media company.
Attention will be given to leadership skills and the complex
operations of media companies.
380. Introduction to Advertising. (3)
Theory, strategy and techniques of advertising and advertising
campaigns.
Prerequisite: 271.
381. Advertising Media Planning. (3)
Development of media strategy for integrated marketing
communications and the appropriate media for specific
advertising messages to target audiences. The fundamentals
of media evaluation, selection, cost, scheduling, and media
audience research.
384. Advertising Copywriting. (3)
The theory, strategy and practice of developing advertising
copy for use in a variety of print and electronic media
formats.
Prerequisite: 380.
385. Introduction to Public Relations. (3)
Techniques and strategies employed by public relations practitioners.
Emphasis upon history, theory and skills necessary
to enter the professional arena.
Prerequisite: 271.
393. Topics in Communication and Journalism. (1-3 to
a maximum of 6) [1-3 to a maximum of 12] ∆
400. Senior Seminar: Perspectives on Communication.
(3)
In this capstone course, seniors assess the theories, concepts
and skills learned throughout their communication
major and apply them to real-world situations as well as to the
fulfillment of professional, personal and social goals.
Prerequisites: 300 and 301 and (332 or 333).
413. Studies in Intercultural Communication. (3 to a
maximum of 6) ∆
Intensive study of theory and research in intercultural communication
concerning interactions between members of specific
cultures chosen by the instructor. Content varies from semester
to semester, may be repeated with different content.
Prerequisite: 314.
421. Interpersonal Communication Analysis. (3)
Advanced analysis of theories and research in interpersonal
communication with emphasis on communication processes,
relational development and conflict resolution.
Prerequisite: 221.
425. Theories of Small Group Communication. (3)
Major concepts, theories and research in small group communication
with attention given to decision-making, group
formation and development, and communication processes
and networks. Consideration of applications in a variety of
contexts.
Prerequisite: 225.
*430. American Religious Communication. (3)
(Also offered as RELG 430.) The roles of religious communication
during the Puritan period, the first and second
awakenings and the period of media evangelism. The course
examines various types of communicators, messages, audiences
and channels of persuasion.
*435. Legal Communication. (3)
Using historical trials as case studies, the course investigates
the various communicative functions of litigation including
media coverage, opening statements, direct and crossexamination,
closing arguments, judge’s instructions and
appellate arguments.
441. Advanced Organizational Communication. (3)
Intensive study of current organizational communication
issues with an emphasis on decision making and problem
solving. Students learn and apply advanced critical thinking
and analytical skills to organizational case studies.
443. Topics in Organizational Communication. [Current
Developments in Organizational Communication.] (3 to a
maximum of 6) ∆
Intensive study of one area of theory and research in organizational
communication chosen by the instructor, e.g., conflict
and negotiation, information technology, organizational
cultures. Content varies from semester to semester; may be
repeated with different content.
Prerequisite: 340.
UNM CATALOG 2006–2007 Symbols, page 611.