Statistics Book 2007.pdf - Kerala Tourism

• Accommodation accounts for about 36 % of the total expenditure incurred by the international
tourists. Followed by food and beverages 25.5 % the estimated average per day expenditure
incurred by tourists in 2004-05 amounted to Rs.2800/- in 2005-06, Rs. 3018 and Rs. 3782 in 2006-
07. This can be partly attributed to increase in price level.
• The average expenditure according to tourists country of origin shows that per day expenditure
of the tourists from Canada is highest.
• Nearly 25-46% of the tourists decided to go back to their home after their tour of Kerala. On an
average 34.8 tourists in 2006-07 informed that they are going back to their homes from Kerala.
Around 12-20% wanted to visit Tamil Nadu and 10-12% Karnataka.
• About 99% of the tourists were satisfied with their visit of Kerala and about 91% expressed the
hope of visiting again.
Domestic Non-Keralite
Domestic Non-Keralite tourists (91484) were interviewed at important tourist destinations spread over
Kerala.
Domestic Tourists 2004-05 2005-06 2006-07 2004-07
Non-Keralite 12391 13773 38657 64821
Keralite 5260 9100 12303 26663
All 17651 22873 50960 91484
• More than 50 % of the tourists were from neighbouring states, i.e. Tamil Nadu, Karnataka and
Andhra Pradesh. Tourists from the western part of the country like Goa, Maharashtra, and Gujarat
amounted to about 22 % of the tourists.
• 85-96% of the domestic tourists are between the age group of 22 to 55 years. Only a very small
percentage (3%) of tourists were under the age of 21 and those above 55 years of age were 2.6%.
• Domestic tourist visiting Kerala are well educated as about 76 to 90 % were above graduation. On
an average, for the three years, graduates and postgraduates accounted for about 79%. About
27% of the tourists visiting Kerala were professionals followed by businessmen (26%) and students
(10%).
• In all the survey periods, friends (48%) were the main source of information. Web and Tourism
Brochures and Television shares the remaining major portion of imparting information.
• About 52% of the trips are undertaken by rail and 34% by road. Air travel accounts for about
13.6% of the trips. About 54 % landed at Kochi. It is interesting to record that Kozhikode Airport
is increasingly being used, maybe due to its better connectivity and accessibility. About 18.7% of
the domestic tourists prefer beaches & backwater and 7.5% wildlife. Culture and pilgrimage
amounted to 7.5%. 61-76% of the tourists are leisure seekers. Business is the purpose for nearly
7-14% of the sampled tourists, while visiting friends & relatives accounts for nearly 7-10% of the
tourists.
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