Statistics Book 2007.pdf - Kerala Tourism

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12.1 FINANCIAL ASSISTANCE PROVIDED BY DEPARTMENT OF TOURISM TOURISM DURING 2007 –2008 Kerala Tourism provided financial assistance, to various tourism related initiatives during the year 2007- 08. The total amount under this comes to Rs 241,790,413.00 The following table gives the project-wise and purpose-wise details of financial assistance provided by Department of Tourism during 2007-08. As tourism is declared as industry in the year 1986 Deaprtment of Tourism is offering incentives to the approved tourism units such as capital investment subsidy and electricity tariff cocession. At present the capital investment subsidy offered by Department as per GO (P) No. 224/86/GAD dated 11th July 1986 is 10% of investment subjected to a maximum of Rs. 10.00 lakhs. TABLE 12.1.1 LIST OF PROPOSALS - ADMINISTRATIVE SANCTION RECEIVED DURING 2007-08 Sl. Project Name Amount In Rs. No. 1 Demarcation of influence areas of tourist centres in Kerala 1,260,000.00 2 Sarovaram- Phase 2 9,500,000.00 3 Revitalization of Vadakkechira - Phase 2 5,288,643.00 4 Pilgrim Tourist Circuit-Renovation of Cheraman Juma Masjid, Kodungalloor 3,555,662.00 5 Developing IT Promotional Tools for Kerala Tourism 4,200,000.00 6 Clean Destination Campaign 7,128,000.00 7 Formation of Tourism Clubs in Higher Secondary Schools & Colleges 5,530,000.00 8 Amenity Centre & Budget Accommodation at Munnar 10,000,000.00 9 Marketing of Ecotourism Products 800,000.00 10 Replacement of Boats of TEPS 7,000,000.00 11 Improvement of Toilet Facilities in Motel Araam, Vadakara 935,000.00 12 Additional works at the International Boat Jetty Complex at Ernakulam- Development of walkway along backwater shore 4,284,500.00 13 Boat Club at Thanneermukkom 7,592,000.00 14 Renovation of roof of Guest House, Kozhikode 830,000.00 15 Setting up of Interactive museum at park view, Thiruvananthapuram 9,800,000.00 16 Houseboat terminal at Kollam 8,000,000.00 17 Uplifting Pazhassi Raja memorial Museum, Manathavady 2,701,500.00 18 A face lift to the Koikkal Palace and its essential surroundings 3,489,870.00 19 Additional works at the international boat jetty complex at Ernakulam 980,900.00 20 Development of road leading to sree Jagannatha Temple at Thalessery 2,000,000.00 21 Construction of ten seated toilet complex near stadium complex Kannur 2,183,000.00 22 Purchase of wooden furniture in Yatri Nivas, Kozhikode 1,504,000.00 23 Repair and renovation of the Kerala House, Kanyakumari 8,265,000.00 24 Additional works at the international boat jetty complex at Ernakulam 21,956,088.00 25 Kovalam Tourism Zone Waste Management Project-Phase III 2,349,000.00 26 Clean Destination Campaign 9,900,000.00 27 Proposal for preparation of Master Plan for Munnar 7,893,290.00 28 Consultancy service for study on Human Resources Development in tourism sector in Kerala 4,984,000.00 29 Rural Tourism Village, Kadammanitta in Pathanamthitta 3,436,492.00 30 Construction of steps to Thirunelly Temple, Wayanad 2,300,000.00 31 My Village, Tourism Friendly Village - Development of the Odanchira Manali River Park 1,000,000.00 32 Tourism Development at Vallikunnu, Malappuram 3,921,693.00 33 Tourism Development at Biyyam Kayal, Malappuram 3,055,920.00 34 Implementation of Responsible Tourism in the state of Kerala – First Phase 4,970,000.00 35 Responsible Tourism International Conference March 2008 at Kochi 2,500,000.00 205
36 Improvement of Padiyoor – Pazhassi Irrigation Road (Valliyambra to Kuyiloor Junction Road ) 1,550,000.00 37 Internet Advertisement Campaign 2007-08 8,500,000.00 38 Conduct of Road shows at Hyderabad,Kolkatta,Bangalore and Chennai 8,081,280.00 39 Campaign in cinema halls 1,212,359.00 40 Release of T.V commercials(BBC) 1,629,220.00 41 Release of T.V commercials(CNN) 8,176,555.00 42 Release of T.V commercials(Euro News Channel) 5,094,677.00 43 Release of T.V commercials(Sky News Channel) 4,449,456.00 44 Release of T.V commercials(Discovery Channel) 5,684,124.00 45 Release of T.V commercials(HBO) 2,507,763.00 46 Release of T.V commercials(Star plus) 5,726,315.00 47 Release of T.V commercials(CNBC) 2,544,954.00 48 Release of T.V commercials(Discovery Travel & Living) 1,629,220.00 49 Release of T.V commercials(NDTV24 X 7) 2,599,932.00 50 Familiarisation Tour to Malabar 1,000,000.00 51 Nishagandhi Festival -2008 6,310,000.00 Total 241,790,413.00 Graph 10.1.1 State Government budget for Tourism Graph 10.1.1 Increasing Central assistance 206
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Government of Kerala Department of
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KODIYERI BALAKRISHNAN MINISTER FOR
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CONTENTS Page no CHAPTER 1 13 IMPOR
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CHAPTER 9 107 HUMAN RESOURCE DEVELO
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OFFICERS ASSOCIATED WITH THE PREPAR
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CHAPTER 1 Important Statistics on K
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Kerala’s Share in the National Po
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2008 Highlights TOURIST STATISTICS
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GOVERNMENT OF KERALA - DEPARTMENT O
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CHAPTER 2 Kerala Tourism
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KERALA - WHERE THE VERDANT GREEN CA
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to monitor current activities and t
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· International Convention Centre
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· ATM Dubai · ILTM France · WTM
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2.3. DISTRICT-WISE AND MONTH-WISE S
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2.4. TOTAL NUMBER OF TOURISTS The f
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MONTH-WISE DETAILS OF FOREIGN TOURI
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FOREIGN TOURIST ARRIVALS - DISTRICT
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TABLE 2.4.7 MONTH-WISE FOREIGN TOUR
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DOMESTIC TOURISTS Domestic tourist
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TABLE 2.4.10 DOMESTIC TOURIST ARRIV
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TABLE 2.4.12 MONTH-WISE DOMESTIC TO
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TABLE 2.4.13 DESTINATION-WISE-NATIO
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TABLE 2.4.13 DESTINATION-WISE-NATIO
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2.5 TOURIST ARRIVALS: 1996 - 2007 T
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TABLE 2.5.3 DOMESTIC TOURIST ARRIVA
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TABLE 2.5.6 FINANCIAL YEAR-WISE TOU
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TABLE 2.7.2 NATIONALITY-WISE ARRIVA
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TABLE 2.8.2 RANKING OF COUNTRIES AC
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2.11. MONTH-WISE DETAILS OF FOREIGN
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TABLE 2.12.2 FOREIGN EXCHANGE EARNI
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Prestigious awards that came Kerala
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CHAPTER 3 Inbound Tourism - Foreign
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3.2 FOREIGN TOURIST ARRIVALS TO IND
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3.4. PORT OF ENTRY During 2006, the
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TABLE 3.7.1 TOP 15 SOURCE COUNTRIES
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TABLE 3.7.3 FOREIGN EXCHANGE EARNIN
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CHAPTER 4 World Tourism Scenario an
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TABLE 4.1.2 COUNTRIES WHICH ARE ABO
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TABLE 4.2.2 INTERNATIONAL TOURISM R
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CHAPTER 5 Outbound Tourism Indian N
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TABLE 5.1.2 PORT-WISE DEPARTURES OF
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Domestic Tourism in India The compi
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CHAPTER 7 Approved Hotels 97
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ACCOMMODATION OF FOREIGN TOURISTS T
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Abstract List of Approved Health Ce
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8.1 TRAVEL AGENTS, TOUR OPERATORS A
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CHAPTER 9 Human Resource Developmen
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Diploma in Air Hostess, Travel and
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SHORT TERM COURSES: Sl Course Title
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I. INSTITUTE OF HOTEL MANAGEMENT 1.
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TABLE10.1.1 ANNUAL PLAN OUTLAY (200
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TABLE 10.1.3 NON - PLAN ALLOCATION
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Table 10.1.5 Department of Tourism
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TABLE 10.1.7 STATE-WISE TOURISM PRO
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Kerala Tourism conducts various stu
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Tourist’s trends • Kerala recor
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• Accommodation accounts for abou
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• Nearly 34-52% of the tourists s
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6. Tourism Satellite Accounting wil
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44. Data warehousing and data minin
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Sampling criteria /features include
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11.1.3 Educational Qualifications T
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11.1.6 Mode of Travel to Kerala Tab
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Table 11.1.9 FREQUENCY OF VISIT TO
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Table 11.1.14 AVAILABILITY OF AYURV
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Table 11.1.19 OCCUPATIONAL PROFILE
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Table 11.1.22 EXPECTED NO. OF DAYS
Page 154 and 155: Table 11.1.26 EXPECTED AVERAGE NIGH
Page 156 and 157: Graph 11.1.10 Percentage of Tourist
Page 158 and 159: 11.1.16 Return Journey Table 11.1.3
Page 160 and 161: Table 11.1.36 gives the percentage
Page 162 and 163: Table 11.1.38 EDUCATIONAL QUALIFICA
Page 164 and 165: Table 11.1.41 MODE OF ARRIVAL TO KE
Page 166 and 167: Graph 11.1.17 Specific Purpose of V
Page 168 and 169: Table 11.1.48 MODE OF TRAVEL WITHIN
Page 170 and 171: Table 11.1.51 DESTINATION FROM KERA
Page 172 and 173: 11.1.33 Age Distribution The distri
Page 174 and 175: Table 11.1.58 NO. OF PERSONS ACCOMP
Page 176 and 177: Table 11.1.61 MODE OF TRAVEL Mode 2
Page 178 and 179: Table 11.1.65 gives the percentage
Page 180 and 181: 11.1.42 Domestic and Foreign Touris
Page 182 and 183: • Identify type of food available
Page 184 and 185: E. Business Travel & MICE Tourism:
Page 186 and 187: The hotels in Kerala are smart and
Page 188 and 189: F. Suggestions for improvements in
Page 190 and 191: Years Average Occupancy Percentage
Page 192 and 193: and Hoteliers is very active in Koc
Page 194 and 195: Projected Annual Demand vs. Supply
Page 196 and 197: of niche tourism products and marke
Page 198 and 199: were designed for all segments and
Page 200 and 201: It is a well accepted fact that dur
Page 202: Energy use is another field we exam
Page 208 and 209: APPENDICES 207
Page 210 and 211: 8) Central and South America compri
Page 212 and 213: Appendix II IMPORTANT TOURIST DESTI
Page 214 and 215: ANNEXURES 213
Page 216 and 217: 21 Estuary Island (A Unit of Thomas
Page 218 and 219: 68 Pagoda Resorts, CCNB Road, Kallu
Page 220 and 221: 113 Gogulam Park Inn International,
Page 222 and 223: 164 The Malabar House, Fort Cochin,
Page 224 and 225: 207 Malabar Heritage (A Unit of KMA
Page 226 and 227: 225 ANNEXURE II DEPARTMENT OF TOURI
Page 228 and 229: 227 24 “ SECOND HOME 4 U” Shri.
Page 230 and 231: 229 5 “MANKULANGARA HOMESTAY” S
Page 232 and 233: 231 26 “NEDIYA PARAMBIL” Shri.
Page 234 and 235: 233 10 “EVERGREEN BUNGALOW” Shr
Page 236 and 237: 235 40 “NUTMUG COUNTY” Shri. P.
Page 238 and 239: 237 72 “SANTHI THEERAM HERITAGE H
Page 240 and 241: 239 25 “MASHROOM VALLEY” Shri.
Page 242 and 243: 241 55 “”DREAM LAND” Shri. M.
Page 244 and 245: 243 87 “MODAYIL TEA TRES” Shri.
Page 246 and 247: 245 19 CHANDINI Smt. Rejeenamole S,
Page 248 and 249: 247 49 “VASCO HOME STAY” Shri.
Page 250 and 251: 249 13 “ITTYS” Shri. Antony Pal
Page 252 and 253: 251 6 “GREEN WOOD” Shri. K.T.Gu
Page 254 and 255: 253 KANNUR 1 “SHREDDHA” Dr.A.K.
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255 8 Shri.Sanil Kumar.K.R, Kandath
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257 14 M/s Kerala Bamboo House Ayur
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259 7 M/s. Vedasparsh, Back Water R
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261 4 M/s. Sitaram Ayurveda Special
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1.GREEN FARMS KERALA Annexure V NEW
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■ ■ ■ ■ Adventure Tourism i
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APPLICATION PROFORMA FOR THE APPROV
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PROFORMA FOR ACCEPTANCE OF REGULATO
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17. Tourist Information Counter, Ra
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panickerstravel@sanchar.net.in Pooj
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2422893 Email: safiyatravelstirur@h
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Shri. T.P.Narayanankutty IFS Chief
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PUBLIC INFORMATION OFFICERS AT DIST
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