Statistics Book 2007.pdf - Kerala Tourism

Table 11.1.4
OCCUPATION OF THE TOURIST
Occupation 2004-05 2005-06 2006-07 2004-07
Business 14 22.8 20.4 19.4
Professional 48.5 28.4 40.7 38.8
Student 13.3 8.3 12.3 11.2
Teaching profession 2.3 5.4 3.9 4.0
Service 6.5 11.2 8.0 8.6
Others 12.0 19.8 11.7 14.5
Unemployed 3.4 4.1 3.0 3.5
Total 100 100 100 100
Graph 11.1.3
Occupation of the Tourist
11.1.5 Source of Information about Kerala
Data analysis shows that use of web is the favourite source of information about Kerala, as it has increased
from 30% in 2004-05 to 41.6 % in 2005-06 and to 56% in 2006-07. The average for the 3 years was 43.7%.
The tour agents also play a very important role in imparting information to the foreign tourists. Table
11.1.5 gives the percentage distribution of tourists according to use of sources of information.
Table 11.1.5
SOURCE OF INFORMATION ABOUT KERALA TOURISM
Source 2004-05 2005-06 2006-07 2004-07
Web 30.1 41.6 56 43.7
Tour guides 28.2 28.2 25.1 27.0
Friends 21.7 15.9 11.6 16.0
Official material 6 2.1 1.9 3.2
Visited before 4.8 5.3 5.4 5.2
Others 9.2 6.9 0 5.0
Total 100 100 100 100
142