Statistics Book 2007.pdf - Kerala Tourism

Objectives
The broad objective of the study is to make an assessment of the local impact of tourism in Kerala. It
examines the various avenues for employment, income generation, local involvement in tourism, role of
support services, potential for local employment linkages and leakages. Finally, a SWOT analysis at
micro level is also attempted.
Methodology
As a prelude to the research work, an attempt is made to identify the major stakeholders in tourism in all
the three identified destinations. Though some stakeholders fall in general category that can be seen in
any tourism destination, we made an attempt to identify other stakeholders who are local specific also.
All kinds of stakeholders in a two kilometer vicinity of the destination are considered for this purpose.
The information collected is supplemented by the inferences given by local households in all three
localities. The major stakeholders identified are given below.
Destination
Stakeholders Identified
Kovalam • Hotels
• Restaurants
• Resorts
• Home stays
• Handicrafts
• Taxi drivers
• Auto rickshaw drivers
• Local community
Thekkady • Hotels
• Restaurants
• Resorts
• Home stays
• Handicrafts
• Taxi drivers
• Auto rickshaw drivers
• Spices
• Local community
Kumarakom • Hotels
• Restaurants
• Resorts
• Taxi drivers
• Auto rickshaw drivers
• Local community
Selection of sample
From the above list of the stakeholders in the three locations, simple random sampling technique is used
to select sample unities for detailed study. Based on the nature, information availability, cooperation,
importance in the tourism industry etc. of stakeholders, about 30% of the units were selected as sample.
In the case of spices in Thekkady, we could collect information from all units. Separate questionnaires
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