Statistics Book 2007.pdf - Kerala Tourism

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1.GREEN FARMS KERALA Annexure V NEW INITIATIVES OF KERALA TOURISM Kerala, being an agriculture dominated State, has tremendous potential for developing Farm Tourism in a big way without much additional investment. The State has more than 1/3rd of its cropped area under tea, coffee, rubber, pepper, cardamom and ginger plantations, and another 1/3rd under coconut plantations. About 3,50,000 lakh hectares of land is under paddy cultivation. With minimum intervention, these can be converted into tourist attractions in order to transfer the benefits of tourism directly to the farmers. As a step towards this, Kerala Tourism has launched ‘Green Farms Kerala’. An exclusive venture that aims at preparing the farms/plantations in the State to receive tourists, the project will revitalise the agriculture sector, while enhancing tourist arrivals to God’s Own Country. Green Farms Kerala opens a new world of opportunity. From conducting farm tours to enabling tourists to be a part of the daily activities in the farm, from showcasing and selling farm produces to offering visitors a taste of the local cusine… the project helps investers to generate additional income from farm/plantation. ■ ■ ■ ■ ■ ■ ■ Farm visits Trekking, boating, fishing etc. Canoe rides, elephant rides, bicycle tours etc. Participation in farm activities Bird & butterfly watching Sale of farm produce and value-added products Sale of local products Food counters. Essential Components ■ Minimum 10 acres of farm/50 acres of plantation ■ ■ ■ ■ ■ ■ ■ ■ Parking area Development of entry area Ticket counter, guard room, gate, nameboards etc. Compound wall at the entry area Stalls or shopping area outside or inside the farm Restaurant/coffee shop/snack bar Walkways, signage etc. within the farm Toilet facilities inside and outside the farm ■ Brochures Optional Facilities ■ Renovation of existing accommodation facilities ■ ■ Development of new accommodation facilities exclusively for the tourists Interpretation centre 263
■ ■ ■ ■ Souvenir shops Tourist information centre Communication centre Product conversion units ■ Industrial units for the by-products The above list is not exhaustive and innovative facilities can be added to make the farms / plantations more attractive. The farms/plantations under Green Farms Kerala will be converted into tourism products by adding several components - essential and optional - in order to make them more touristfriendly and to enable owners to get the most out of them. As a participant of this project, you will enjoy a host of benefits and advantages including promotion of the brand by the Government Post - implementation assistance and monitoring: To ensure the sustainability of the approved Green Farms Kerala units, there will be a permanent mechanism that monitors their activities. Promotional Support All units under Green Farms Kerala will be marketed by Kerala Tourism through the print and electronic media. The units will also be promoted through the Kerala Tourism vvebsite as well as the tourism trade fairs and road shows organised by the Department of Tourism from time to time. Capacity Building Training for qualitative improvement will be provided to those persons interacting with tourists through institutions like the Kerala Institute of Tourism and Travel Studies (KITTS), Food Craft Institute, the Institute of Hotel Management and Catering Technology (IHMCT) etc. Green Farms Kerala units will be selected by a committee appointed by the Government for the purpose. No specific quantum of investment has been stipulated by the Department. Investment will depend on the facilities being set up, and will therefore be more for units that provide accommodation. 2. MY VILLAGE, TOURISM FRIENDLY VILLAGE (Village Tourism development project of Kerala Tourism) Kerala, one of the few destinations catering to the alert, independent traveller in search of experiential holidays, is envisaging a plan to enhance the ethnic experience of God’s Own Country. By inspiring farmers and plantation owners to open up the rustic village experience for the growing number of travellers seeking to touch the heart of Kerala and unveil its very soul. ‘My Village, Tourism Friendly Village’, the new campaign launched by Department of Tourism in association with the Local Self Government Department presents existing opportunities for the villagers and the tourists alike. The scheme aims at promoting new tourist centres, inspiring products and innovative activities like adventure tourism right within the village, enabling tourists to enjoy the authentic experience of Kerala in its hamlets while providing greater employment opportunities for the villagers. Project Plan The proposed programmes eligible for support under the Village Development Scheme includes: ■ ■ Development of basic amenities at places of natural attraction. Expansion of Village Squares. 264
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Government of Kerala Department of
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KODIYERI BALAKRISHNAN MINISTER FOR
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CONTENTS Page no CHAPTER 1 13 IMPOR
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CHAPTER 9 107 HUMAN RESOURCE DEVELO
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OFFICERS ASSOCIATED WITH THE PREPAR
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CHAPTER 1 Important Statistics on K
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Kerala’s Share in the National Po
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2008 Highlights TOURIST STATISTICS
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GOVERNMENT OF KERALA - DEPARTMENT O
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CHAPTER 2 Kerala Tourism
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KERALA - WHERE THE VERDANT GREEN CA
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to monitor current activities and t
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· International Convention Centre
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· ATM Dubai · ILTM France · WTM
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2.3. DISTRICT-WISE AND MONTH-WISE S
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2.4. TOTAL NUMBER OF TOURISTS The f
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MONTH-WISE DETAILS OF FOREIGN TOURI
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FOREIGN TOURIST ARRIVALS - DISTRICT
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TABLE 2.4.7 MONTH-WISE FOREIGN TOUR
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DOMESTIC TOURISTS Domestic tourist
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TABLE 2.4.10 DOMESTIC TOURIST ARRIV
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TABLE 2.4.12 MONTH-WISE DOMESTIC TO
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TABLE 2.4.13 DESTINATION-WISE-NATIO
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TABLE 2.4.13 DESTINATION-WISE-NATIO
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2.5 TOURIST ARRIVALS: 1996 - 2007 T
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TABLE 2.5.3 DOMESTIC TOURIST ARRIVA
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TABLE 2.5.6 FINANCIAL YEAR-WISE TOU
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TABLE 2.7.2 NATIONALITY-WISE ARRIVA
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TABLE 2.8.2 RANKING OF COUNTRIES AC
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2.11. MONTH-WISE DETAILS OF FOREIGN
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TABLE 2.12.2 FOREIGN EXCHANGE EARNI
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Prestigious awards that came Kerala
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CHAPTER 3 Inbound Tourism - Foreign
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3.2 FOREIGN TOURIST ARRIVALS TO IND
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3.4. PORT OF ENTRY During 2006, the
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TABLE 3.7.1 TOP 15 SOURCE COUNTRIES
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TABLE 3.7.3 FOREIGN EXCHANGE EARNIN
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CHAPTER 4 World Tourism Scenario an
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TABLE 4.1.2 COUNTRIES WHICH ARE ABO
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TABLE 4.2.2 INTERNATIONAL TOURISM R
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CHAPTER 5 Outbound Tourism Indian N
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TABLE 5.1.2 PORT-WISE DEPARTURES OF
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Domestic Tourism in India The compi
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CHAPTER 7 Approved Hotels 97
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ACCOMMODATION OF FOREIGN TOURISTS T
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Abstract List of Approved Health Ce
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8.1 TRAVEL AGENTS, TOUR OPERATORS A
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CHAPTER 9 Human Resource Developmen
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Diploma in Air Hostess, Travel and
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SHORT TERM COURSES: Sl Course Title
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I. INSTITUTE OF HOTEL MANAGEMENT 1.
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TABLE10.1.1 ANNUAL PLAN OUTLAY (200
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TABLE 10.1.3 NON - PLAN ALLOCATION
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Table 10.1.5 Department of Tourism
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TABLE 10.1.7 STATE-WISE TOURISM PRO
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Kerala Tourism conducts various stu
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Tourist’s trends • Kerala recor
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• Accommodation accounts for abou
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• Nearly 34-52% of the tourists s
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6. Tourism Satellite Accounting wil
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44. Data warehousing and data minin
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Sampling criteria /features include
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11.1.3 Educational Qualifications T
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11.1.6 Mode of Travel to Kerala Tab
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Table 11.1.9 FREQUENCY OF VISIT TO
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Table 11.1.14 AVAILABILITY OF AYURV
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Table 11.1.19 OCCUPATIONAL PROFILE
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Table 11.1.22 EXPECTED NO. OF DAYS
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Table 11.1.26 EXPECTED AVERAGE NIGH
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Graph 11.1.10 Percentage of Tourist
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11.1.16 Return Journey Table 11.1.3
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Table 11.1.36 gives the percentage
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Table 11.1.38 EDUCATIONAL QUALIFICA
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Table 11.1.41 MODE OF ARRIVAL TO KE
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Graph 11.1.17 Specific Purpose of V
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Table 11.1.48 MODE OF TRAVEL WITHIN
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Table 11.1.51 DESTINATION FROM KERA
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11.1.33 Age Distribution The distri
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Table 11.1.58 NO. OF PERSONS ACCOMP
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Table 11.1.61 MODE OF TRAVEL Mode 2
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Table 11.1.65 gives the percentage
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11.1.42 Domestic and Foreign Touris
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• Identify type of food available
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E. Business Travel & MICE Tourism:
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The hotels in Kerala are smart and
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F. Suggestions for improvements in
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Years Average Occupancy Percentage
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and Hoteliers is very active in Koc
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Projected Annual Demand vs. Supply
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of niche tourism products and marke
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were designed for all segments and
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It is a well accepted fact that dur
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Energy use is another field we exam
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12.1 FINANCIAL ASSISTANCE PROVIDED
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APPENDICES 207
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8) Central and South America compri
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Appendix II IMPORTANT TOURIST DESTI
Page 214 and 215: ANNEXURES 213
Page 216 and 217: 21 Estuary Island (A Unit of Thomas
Page 218 and 219: 68 Pagoda Resorts, CCNB Road, Kallu
Page 220 and 221: 113 Gogulam Park Inn International,
Page 222 and 223: 164 The Malabar House, Fort Cochin,
Page 224 and 225: 207 Malabar Heritage (A Unit of KMA
Page 226 and 227: 225 ANNEXURE II DEPARTMENT OF TOURI
Page 228 and 229: 227 24 “ SECOND HOME 4 U” Shri.
Page 230 and 231: 229 5 “MANKULANGARA HOMESTAY” S
Page 232 and 233: 231 26 “NEDIYA PARAMBIL” Shri.
Page 234 and 235: 233 10 “EVERGREEN BUNGALOW” Shr
Page 236 and 237: 235 40 “NUTMUG COUNTY” Shri. P.
Page 238 and 239: 237 72 “SANTHI THEERAM HERITAGE H
Page 240 and 241: 239 25 “MASHROOM VALLEY” Shri.
Page 242 and 243: 241 55 “”DREAM LAND” Shri. M.
Page 244 and 245: 243 87 “MODAYIL TEA TRES” Shri.
Page 246 and 247: 245 19 CHANDINI Smt. Rejeenamole S,
Page 248 and 249: 247 49 “VASCO HOME STAY” Shri.
Page 250 and 251: 249 13 “ITTYS” Shri. Antony Pal
Page 252 and 253: 251 6 “GREEN WOOD” Shri. K.T.Gu
Page 254 and 255: 253 KANNUR 1 “SHREDDHA” Dr.A.K.
Page 256 and 257: 255 8 Shri.Sanil Kumar.K.R, Kandath
Page 258 and 259: 257 14 M/s Kerala Bamboo House Ayur
Page 260 and 261: 259 7 M/s. Vedasparsh, Back Water R
Page 262 and 263: 261 4 M/s. Sitaram Ayurveda Special
Page 266 and 267: ■ ■ ■ ■ Adventure Tourism i
Page 268 and 269: APPLICATION PROFORMA FOR THE APPROV
Page 270 and 271: PROFORMA FOR ACCEPTANCE OF REGULATO
Page 272 and 273: 17. Tourist Information Counter, Ra
Page 274 and 275: panickerstravel@sanchar.net.in Pooj
Page 276 and 277: 2422893 Email: safiyatravelstirur@h
Page 278 and 279: Shri. T.P.Narayanankutty IFS Chief
Page 280: PUBLIC INFORMATION OFFICERS AT DIST
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Statistics Book 2007.pdf - Kerala Tourism

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