Statistics Book 2007.pdf - Kerala Tourism

Table 11.1.19
OCCUPATIONAL PROFILE OF NON-KERALITE TOURISTS AVAILING AYURVEDA CENTRES
Occupation No. %
Professional 136 13.2
Govt. Service 270 26.2
Business 478 46.5
Retired 41 4.0
Others 73 7.1
Unemployed 31 3.0
Total 1029 100
Average per day expenditure of these tourists - Rs.2987/-
Among the domestic Non-Keralites 14,612 purchased Ayurvedic products and services; and the total
amount is Rs.63,39,748/-.
Distribution of trips according to specific purpose shows that more than 86 % were for leisure, and
remaining 14% for were visiting friends, official trips, and business purposes. Table 11.1.20 and Graph
11.1.7 shows the percentage of distribution of trips to Kerala according to specific purpose.
Table 11.1.20
SPECIFIC PURPOSE OF VISIT TO KERALA
(Percentage)
Attractions 2004-05 2005-06 2006-07 2004-07
Leisure 83.0 86.1 89.5 86.5
Visiting friends 5.0 6.5 7.0 6.3
Official 1.5 1.5 1.6 1.5
Business 3.0 5.9 1.9 3.6
Others 7.5 0.0 0.0 2.2
Total 100 100 100 100
Graph 11.1.7
Specific Purpose of Visit to Kerala
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