Statistics Book 2007.pdf - Kerala Tourism

More documents

Recommendations

Info

11.1.42 Domestic and Foreign Tourists from the Business Generating Markets: The tourist located in the Generating Markets or visiting the Generating Markets is of importance to understand motivational and behavioral pattern towards planning a holiday in Kerala. To fulfill this objective, we interviewed 400 domestic and foreign tourists in Delhi; 500 each in Chennai, Bangalore, Hyderabad, Mumbai and 200 in Goa and 300 in Ahmedabad Table 11.1.66. Table 11.1.66 SAMPLE SIZE OF THE TOURISTS INTERVIEWED Generating Indian Foreign Total Markets Nos. % Nos. % Ahmedabad 234 78 66 22 300 Bangalore 389 78 111 22 500 Chennai 406 81 94 19 500 Delhi 297 74 103 26 400 Goa 152 76 48 24 200 Hyderabad 400 80 100 20 500 Mumbai 390 78 110 22 500 Total 2268 78 632 22 2900 Attempt was made to reach out to all nationalities and age groups of foreign tourists visiting the Generating Markets, and also to the women tourists from both domestic and foreign strata. We find that: • The awareness about Kerala as a Tourism Destination is much higher (over 80%) amongst the foreign tourists who have not included Kerala in their original travel plans, compared to the domestic tourists. This trend is consistent across all centers of Delhi, Chennai, Bangalore, Hyderabad, Mumbai, Ahmedabad and Goa. • That the high degree of awareness about Kerala as a destination is not getting translated into actual bookings for Kerala. • In Mumbai, Goa, Ahmedabad, and Delhi large chunk of the tourists do not prefer Kerala as a destination, and would not like to visit Kerala even in the future. Majority of the domestic tourists interviewed in these Markets have also not visited Kerala in the past, and are unlikely to prefer in future. • Reasons cited by the domestic tourists for not preferring Kerala as a destination are poor connectivity and not having easy access, high cost of travel to Kerala compared to other destinations. Therefore not only the destination needs to be popularized amongst the domestic tourists, but the cost aspects need to be kept in mind for the budget traveller; and connectivity of Kerala with other markets particularly by train and air needs to be improved significantly. • The domestic tourist prefers international destinations as compared to Kerala. This position emerges even in the traditional southern markets barring Bangalore; in Hyderabad and Chennai a traveller prefers an international destination for a holiday compared to Kerala. 179
• Support for Kerala as a destination is highest in Karnataka, where not only the awareness levels about the destination are high; but also the tourists prefer Kerala as a destination, as compared to an international destination. • The awareness levels about Kerala as a destination, intention to visit the destination and the reasons cited for attraction in Kerala are much more positive amongst the international tourists. • We believe that the Kerala tourism needs to further reinforce promotions amongst the International segments to help inclusion of Kerala in their travel plans; even while they visit other Centers, particularly the Southern Centers from where travel into Kerala can be very easy; however this is not happening to a scale it should happen. • Large number of foreign tourists visiting Tamil Nadu, Karnataka and Andhra Pradesh; do not include Kerala in their travel plans as yet. Suggestions offered for encouraging tour to Kerala are: · Travel is made cheaper to accommodate budget tourists; · Connectivity – rail and air enhanced; and · Better marketing and publicity about Kerala as a tourist destination. Detailed analysis on Assessment of the Business Generating Markets is presented in Chapter II of CTS report 2005-06 11.1.43. HOTELS, HANDICRAFT AND TOUR AND TRAVEL OPERATORS A. Hotels Survey To estimate the facilities available, Hotels – classified and unclassified, Restaurants, Handicraft and Tour and Travel Operators were surveyed in a predesigned questionnaire.The Survey covered 230 accommodations units of various categories - stars, resorts, heritage hotels and others, spread out throughout the State. Non star hotels constituted about 36% followed by 3-Star (25%) and 2-Star hotels, ten 4-Star Hotels (4%), and eight 5-Star Hotels (4%).The specific objective of the study was to understand the dynamics of the hotel industry, handicraft industry and tour and travel operators in Kerala. The sub objectives specifically are to: • Assess the distributional pattern of hotels • Determine the relative size • Analyze the growth pattern • Determine the ownership structure • Assess availability of rentable rooms • List various facilities available in hotels • Find out the tariff ranges • Income generated • Tax paid to government • Review details of financial facilities • Assess the nature of human resources employed and 180
Page 2:
Government of Kerala Department of
Page 5 and 6:
KODIYERI BALAKRISHNAN MINISTER FOR
Page 8 and 9:
CONTENTS Page no CHAPTER 1 13 IMPOR
Page 10 and 11:
CHAPTER 9 107 HUMAN RESOURCE DEVELO
Page 12 and 13:
OFFICERS ASSOCIATED WITH THE PREPAR
Page 14:
CHAPTER 1 Important Statistics on K
Page 17 and 18:
Kerala’s Share in the National Po
Page 19 and 20:
2008 Highlights TOURIST STATISTICS
Page 21 and 22:
GOVERNMENT OF KERALA - DEPARTMENT O
Page 24:
CHAPTER 2 Kerala Tourism
Page 27 and 28:
KERALA - WHERE THE VERDANT GREEN CA
Page 29 and 30:
to monitor current activities and t
Page 31 and 32:
· International Convention Centre
Page 33 and 34:
· ATM Dubai · ILTM France · WTM
Page 35 and 36:
2.3. DISTRICT-WISE AND MONTH-WISE S
Page 37 and 38:
2.4. TOTAL NUMBER OF TOURISTS The f
Page 39 and 40:
MONTH-WISE DETAILS OF FOREIGN TOURI
Page 41 and 42:
FOREIGN TOURIST ARRIVALS - DISTRICT
Page 43 and 44:
TABLE 2.4.7 MONTH-WISE FOREIGN TOUR
Page 45 and 46:
DOMESTIC TOURISTS Domestic tourist
Page 47 and 48:
TABLE 2.4.10 DOMESTIC TOURIST ARRIV
Page 49 and 50:
TABLE 2.4.12 MONTH-WISE DOMESTIC TO
Page 51 and 52:
TABLE 2.4.13 DESTINATION-WISE-NATIO
Page 53 and 54:
TABLE 2.4.13 DESTINATION-WISE-NATIO
Page 55 and 56:
2.5 TOURIST ARRIVALS: 1996 - 2007 T
Page 57 and 58:
TABLE 2.5.3 DOMESTIC TOURIST ARRIVA
Page 59 and 60:
TABLE 2.5.6 FINANCIAL YEAR-WISE TOU
Page 61 and 62:
TABLE 2.7.2 NATIONALITY-WISE ARRIVA
Page 63 and 64:
TABLE 2.8.2 RANKING OF COUNTRIES AC
Page 65 and 66:
2.11. MONTH-WISE DETAILS OF FOREIGN
Page 67 and 68:
TABLE 2.12.2 FOREIGN EXCHANGE EARNI
Page 69 and 70:
Prestigious awards that came Kerala
Page 72 and 73:
CHAPTER 3 Inbound Tourism - Foreign
Page 74 and 75:
3.2 FOREIGN TOURIST ARRIVALS TO IND
Page 76 and 77:
3.4. PORT OF ENTRY During 2006, the
Page 78 and 79:
TABLE 3.7.1 TOP 15 SOURCE COUNTRIES
Page 80 and 81:
TABLE 3.7.3 FOREIGN EXCHANGE EARNIN
Page 82:
CHAPTER 4 World Tourism Scenario an
Page 85 and 86:
TABLE 4.1.2 COUNTRIES WHICH ARE ABO
Page 87 and 88:
TABLE 4.2.2 INTERNATIONAL TOURISM R
Page 90:
CHAPTER 5 Outbound Tourism Indian N
Page 93 and 94:
TABLE 5.1.2 PORT-WISE DEPARTURES OF
Page 96 and 97:
Domestic Tourism in India The compi
Page 98:
CHAPTER 7 Approved Hotels 97
Page 101 and 102:
ACCOMMODATION OF FOREIGN TOURISTS T
Page 103 and 104:
Abstract List of Approved Health Ce
Page 106 and 107:
8.1 TRAVEL AGENTS, TOUR OPERATORS A
Page 108:
CHAPTER 9 Human Resource Developmen
Page 111 and 112:
Diploma in Air Hostess, Travel and
Page 113 and 114:
SHORT TERM COURSES: Sl Course Title
Page 115 and 116:
I. INSTITUTE OF HOTEL MANAGEMENT 1.
Page 118 and 119:
TABLE10.1.1 ANNUAL PLAN OUTLAY (200
Page 120 and 121:
TABLE 10.1.3 NON - PLAN ALLOCATION
Page 122 and 123:
Table 10.1.5 Department of Tourism
Page 124:
TABLE 10.1.7 STATE-WISE TOURISM PRO
Page 128 and 129:
Kerala Tourism conducts various stu
Page 130 and 131: Tourist’s trends • Kerala recor
Page 132 and 133: • Accommodation accounts for abou
Page 134 and 135: • Nearly 34-52% of the tourists s
Page 136 and 137: 6. Tourism Satellite Accounting wil
Page 138 and 139: 44. Data warehousing and data minin
Page 140 and 141: Sampling criteria /features include
Page 142 and 143: 11.1.3 Educational Qualifications T
Page 144 and 145: 11.1.6 Mode of Travel to Kerala Tab
Page 146 and 147: Table 11.1.9 FREQUENCY OF VISIT TO
Page 148 and 149: Table 11.1.14 AVAILABILITY OF AYURV
Page 150 and 151: Table 11.1.19 OCCUPATIONAL PROFILE
Page 152 and 153: Table 11.1.22 EXPECTED NO. OF DAYS
Page 154 and 155: Table 11.1.26 EXPECTED AVERAGE NIGH
Page 156 and 157: Graph 11.1.10 Percentage of Tourist
Page 158 and 159: 11.1.16 Return Journey Table 11.1.3
Page 160 and 161: Table 11.1.36 gives the percentage
Page 162 and 163: Table 11.1.38 EDUCATIONAL QUALIFICA
Page 164 and 165: Table 11.1.41 MODE OF ARRIVAL TO KE
Page 166 and 167: Graph 11.1.17 Specific Purpose of V
Page 168 and 169: Table 11.1.48 MODE OF TRAVEL WITHIN
Page 170 and 171: Table 11.1.51 DESTINATION FROM KERA
Page 172 and 173: 11.1.33 Age Distribution The distri
Page 174 and 175: Table 11.1.58 NO. OF PERSONS ACCOMP
Page 176 and 177: Table 11.1.61 MODE OF TRAVEL Mode 2
Page 178 and 179: Table 11.1.65 gives the percentage
Page 182 and 183: • Identify type of food available
Page 184 and 185: E. Business Travel & MICE Tourism:
Page 186 and 187: The hotels in Kerala are smart and
Page 188 and 189: F. Suggestions for improvements in
Page 190 and 191: Years Average Occupancy Percentage
Page 192 and 193: and Hoteliers is very active in Koc
Page 194 and 195: Projected Annual Demand vs. Supply
Page 196 and 197: of niche tourism products and marke
Page 198 and 199: were designed for all segments and
Page 200 and 201: It is a well accepted fact that dur
Page 202: Energy use is another field we exam
Page 206 and 207: 12.1 FINANCIAL ASSISTANCE PROVIDED
Page 208 and 209: APPENDICES 207
Page 210 and 211: 8) Central and South America compri
Page 212 and 213: Appendix II IMPORTANT TOURIST DESTI
Page 214 and 215: ANNEXURES 213
Page 216 and 217: 21 Estuary Island (A Unit of Thomas
Page 218 and 219: 68 Pagoda Resorts, CCNB Road, Kallu
Page 220 and 221: 113 Gogulam Park Inn International,
Page 222 and 223: 164 The Malabar House, Fort Cochin,
Page 224 and 225: 207 Malabar Heritage (A Unit of KMA
Page 226 and 227: 225 ANNEXURE II DEPARTMENT OF TOURI
Page 228 and 229: 227 24 “ SECOND HOME 4 U” Shri.
Page 230 and 231:
229 5 “MANKULANGARA HOMESTAY” S
Page 232 and 233:
231 26 “NEDIYA PARAMBIL” Shri.
Page 234 and 235:
233 10 “EVERGREEN BUNGALOW” Shr
Page 236 and 237:
235 40 “NUTMUG COUNTY” Shri. P.
Page 238 and 239:
237 72 “SANTHI THEERAM HERITAGE H
Page 240 and 241:
239 25 “MASHROOM VALLEY” Shri.
Page 242 and 243:
241 55 “”DREAM LAND” Shri. M.
Page 244 and 245:
243 87 “MODAYIL TEA TRES” Shri.
Page 246 and 247:
245 19 CHANDINI Smt. Rejeenamole S,
Page 248 and 249:
247 49 “VASCO HOME STAY” Shri.
Page 250 and 251:
249 13 “ITTYS” Shri. Antony Pal
Page 252 and 253:
251 6 “GREEN WOOD” Shri. K.T.Gu
Page 254 and 255:
253 KANNUR 1 “SHREDDHA” Dr.A.K.
Page 256 and 257:
255 8 Shri.Sanil Kumar.K.R, Kandath
Page 258 and 259:
257 14 M/s Kerala Bamboo House Ayur
Page 260 and 261:
259 7 M/s. Vedasparsh, Back Water R
Page 262 and 263:
261 4 M/s. Sitaram Ayurveda Special
Page 264 and 265:
1.GREEN FARMS KERALA Annexure V NEW
Page 266 and 267:
■ ■ ■ ■ Adventure Tourism i
Page 268 and 269:
APPLICATION PROFORMA FOR THE APPROV
Page 270 and 271:
PROFORMA FOR ACCEPTANCE OF REGULATO
Page 272 and 273:
17. Tourist Information Counter, Ra
Page 274 and 275:
panickerstravel@sanchar.net.in Pooj
Page 276 and 277:
2422893 Email: safiyatravelstirur@h
Page 278 and 279:
Shri. T.P.Narayanankutty IFS Chief
Page 280:
PUBLIC INFORMATION OFFICERS AT DIST
show all

Statistics Book 2007.pdf - Kerala Tourism

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?