Statistics Book 2007.pdf - Kerala Tourism

44. Data warehousing and data mining will provide one-to-one and relationship-marketing
opportunities never imagined.
45. Print media advertising will move onto the Web.
46. Increasingly value-conscious customers will demand more and better product information.
47. Consumers will increasingly expect to negotiate hotel and airline rates.
48. Cross-sector strategic alliances between food service, lodging, travel and entertainment companies
will prove to be effective marketing formats.
49. Better understanding of psychographics consumer behavior will lead to more precise identification
of customer segments and sub-segments.
50. Hotel revenue management systems will become more sophisticated and be relocated from the
reservations department to sales & marketing.
51. Revenue management tactics will be applied to pricing in restaurants, amusement parks, golf
courses, tour buses, cinemas, convention centers and sports stadiums.
52. Market share and product profitability will be replaced by customer share and customer
profitability as measures of marketing effectiveness in the hotel industry.
Safety & Security
53. Consumers will systematically consult travel health sites before checking ticket or room
availability.
54. Crime and terrorism will render some traditional tourist destinations untouchable.
55. Customer credit cards will replace coded key cards in most hotels. Guest room safes will be
enlarged to accommodate standard laptop computers.
56. International hotel companies will refuse management contracts and franchises for hotels without
in-room sprinkler systems.
57. Terrorism fears will keep Israel, Indonesia, Iraq and India off the mainstream tourist circuit for
the near future.
58. Advanced encryption technology will make on-line payment genuinely secure.
Financial Management & Cost Control
59. Zero-based budgeting will become the industry norm.
60. To improve energy and water conservation, hotels will install usage meters and levy charges for
consumption.
61. Deregulation of the global telecommunications market will benefit the hospitality industry more
than the deregulation of the airline markets.
62. As hotel reservations made through global distribution systems diminish, GDS will exploit
communication advances to reduce fees and costs.
63. While hotel and cafe guests will increasingly expect wireless Internet access, other factors will
encourage hospitality operators to invest in it - serving as a platform for mobile point-of-sales,
reducing cable costs and more efficient restaurant table auditing.
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