Statistics Book 2007.pdf - Kerala Tourism

• Nearly 34-52% of the tourists stayed in lodges while 23% stayed at unclassified hotels. Only 8-13%
of the visitors stayed at star hotels.
• For 56-63% of the Keralite tourists, average daily expenditure is less than Rs.500. Nearly 13-24%
of them spent more than Rs.1000. The average daily expenditure for 2004-05 was Rs.708 and the
corresponding figures for the 2005-06 and 2006-07 tourists were Rs.528 and Rs.640 respectively.
• The highest expenditure is on journey followed by food and for all other items the expenditure
is very low.
• About 63% tourists came here for ‘Leisure’ followed by ‘Pilgrimage’. ‘Visiting friends and relatives’
and ‘business’ are other important reasons to come to this place.
• Nature’s beauty attracted more than 50% of the tourists. Privacy of the tourist places fascinated
some of them (19-26%) to repeat their tour. ‘Facilities in the tourist destinations’ is another
major reason of revisit.
Hotel
• Amongst the 230 hotels surveyed, 44% started functioning during the last 10 years. 54% of them
are private limited companies and 38% are single owned.
• Nearly 65% of the hotels have restaurant in the hotel itself. Conference hall, room service, TV,
hot-cold water, refrigerator, telephone, transport, laundry etc are facilities available in most of
the hotels. Cultural show is available in 37% of the hotels and in 38% of the hotels bar facility is
available.
• Three star hotels employ highest number of persons followed by non-star and two star hotels.
The average number of personnel in the present survey of hotel industry is 35. During the survey,
we inferred from a large number of hotels, acute shortage of trained and quality manpower. The
burgeoning BPO and IT Industry, has made this shortage all the more acute since both industries
employ similar profiles of people. In Kerala market, recruiting front office staff, fluent in English
is increasingly becoming very difficult. Moreover, the labour cost in the Hotel Industry tends to
be very high, due to high involvement of the Trade Unions.
• Nearly 36% of the hotels earn Rs.5 lakh or more per month and 56% of the hotels have an income
of more than Rs.1 lakh monthly. The average monthly income of the sample hotels is Rs.8,38,730.
Increasing electricity tariffs were considered as one of the major deterrent for the sustenance of
the Hotels.
• Kerala cuisine is available in all hotels. Other south and north Indian and continental food are
available in a large number of star hotels and heritage homes.
Carrying Capacity of Kovalam
• Kovalam is a prime destination consisting of four crescent shaped beaches.
• In 1986, 88% of the foreign tourists visiting Kerala came to Kovalam. However, there is a declining
trend in foreign tourists visits to Kovalam, though the tourists in real number is increasing.
• The percentage of foreign tourists increased from 13% in 2004 to 16% in 2005.
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