Statistics Book 2007.pdf - Kerala Tourism

· Started Tourism Clubs in all Vocational Higher Secondary schools in the state .
· New Kerala House at Mumbai commissioned
· Additional Guest House at Ernakulam is commissioned and 50% of the rooms are set apart for
tourists.
· Sarovaram project at Kozhikkodu started
· Kerala House at Chennai initiated
· International hospitality Management Institute started at Kozhikode
· New classification system for homestay started
· New scheme on Farm Tourism
· Vazhiyoram –2nd phase announced
· Food Craft Institutes brought under Tourism
Marketing Initiatives
· New initiative for the promotion of Monsoon Tourism
· New initiatives for promoting Kerala as one of the best health tourism destinations in the world
Cultural Initiatives
· Onam Week celebration with great people participation
· Joint initiative with Cultural Department to promote traditional arts and festivals
· Statewide programs for the promotion of local cultural programmes
New Policy Initiatives
· New policy initiative on Responsible Tourism
· DTPCs reconstituted
· Destination Management Committees to be formulated in every tourist destination
· Initiated action for starting Tourist Information Offices at West Bengal and Mysore
· Initiated schemes for promoting souvenir industry
· Initiative for identifying lesser known and unseen places for developing into tourist centers
with necessary infrastructure
· Initiative to develop more dormitory accommodations at major tourist centers
PROMOTION AND PUBLICITY
The Department of Tourism has undertaken various innovative initiatives in the areas of promotion
and publicity. The result is evident from the very high growth rate of tourist arrivals to Kerala. The
major initiatives of these promotions include conducting fairs and festivals, participating in major
tourism marts, advertising in print and electronic media etc. The following are some of the
International and National festivals and fairs at which the Department of Tourism, Kerala has
participated:
31