Statistics Book 2007.pdf - Kerala Tourism

2.8. MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES
The market performance of different countries in top order is exhibited in Table 2.8.1. United Kingdom
with an estimated arrival figure of 120890 remained on the top of all tourist-generating countries for
Kerala and accounted for 23.46% of the total traffic. Pictorial representation of the same is made in
Graph 2.8.1. France, USA, Germany and Maldives are respectively on 2 nd , 3 rd , 4 th and 5 th position.
TABLE 2.8.1
MARKET PERFORMANCE OF TOP FIFTEEN COUNTRIES - 2007
Sl. No. COUNTRY TOTAL Proportion to total
1 U.K 120,890 23.44
2 FRANCE 48,137 9.33
3 U.S.A 39,433 7.64
4 GERMANY 35848 6.95
5 MALDIVES 22642 4.39
6 ITALY 18052 3.50
7 SWITZERLAND 16097 3.12
8 AUSTRALIA 14622 2.83
9 NETHERLANDS 12738 2.47
10 CANADA 10492 2.03
11 SWEDEN 10173 1.97
12 BANGALADESH 8773 1.70
13 SAUDI ARABIA 8560 1.66
14 SPAIN 8176 1.59
15 U.A.E 8174 1.58
Total 382807 74.20
Others 133001 25.78
Grand Total 515808 100.00
Graph 2.8.1
Market Performance of Top - 15 countries - 2007
The Top fifteen countries have alone constituted 75.70% of the total tourist traffic to Kerala. The ranking
of countries according to arrivals during the last three years is given in the following table.
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