Statistics Book 2007.pdf - Kerala Tourism

• About 52 to 75% of the tourists arranged the tour program by themselves and about 9 to 17%
travelled through tour and travel agents. 10-14% came with the help of their friends. On an
average, for three years 67% of trips were planned and arranged by self, 11% each through tour
agents and friends.
• Most of them (76-92%) plan to stay in Kerala for less than 10 days. Only 3-7% plan to stay for more
than 3 weeks. The average length of stay for 2006-07 domestic tourists is 9 days and for the first
and 2005-06 tourists are 6 and 7 days.
• For 35 to 39% of the tourist’s trips taxi was used. Public transport was used by about 12-36%.
• About 30-40% of the tourists stayed in star hotels and 52% stayed in non-star hotels.
• Among the domestic tourists of the survey period, nearly 38-57% spent more than Rs.1500 per
day.
• Nearly 6-15% spent more than Rs.5000 per day.
• Average expenditure by domestic non-Keralite tourist was Rs. 1752, Rs. 2750, and Rs. 2651 for
the years 2004, 2005 and 2006 respectively.
• The expenditure on accommodation is highest followed by internal travels.
• Nearly 65-90% of the tourists decided to go back to their home after their tour of Kerala.
• 96% of the tourists were satisfied with their tour to Kerala.
• 84-95% of the tourists hope to visit Kerala again.
Domestic Tourists (Kerala)
• 5260, 9100 and 12303 Kerala tourists were interviewed during 2004-05, 2005-06 and 2006-07.
Ernakulam contributes to about 14.3% of the Keralite domestic tourists, followed by
Thiruvananthapuram with about 12.9%. From every district, a good number of tourists are visiting
destinations in other districts.
• About 81- 88% were between age group of 22 to 55 years. 11 % tourists were in the age below 21
and about 4% were above 55 years of age.
• More than 71% of the tourists are graduates or above.
• 18.8% of the tourists were professionals among 2004-05 and 2005-06 tourists and business people
amounted for 28.5% of the tourists in the year 2006, followed by students and government
officials.
• Nearly 24-38% of the tourists were accompanied by 5 or more people, while 7-14% came alone.
The highest proportion of 2004-05 and 2006-07 samples came with one companion, while 2005-
06 sample had 7 or more people. Around 43% came with their family and 28-40% visited the
destinations with their friends.
• More than half of the domestic sample tourists came to the place to stay for one to two days.
• Nearly 23-27% planned to stay for 4 days or more.
• 48-65% of the sample tourists had used private transportation facility for their tour programme.
39% used public transport for travel.
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