Statistics Book 2007.pdf - Kerala Tourism

DIRECTORATE OF ECO-TOURISM
One of the most progressive groups active in Kerala today is the Directorate of Eco-Tourism. Charged
with developing and creating new Eco-Tourism destinations throughout Kerala, this office is also active
in the development and maintenance of wild life sanctuaries as tourist attractions.
KERALA’S MODEL FOR SUCCESS
In order to develop itself as a world class tourist destination, Kerala has successfully adopted these
measures
Strong Brand Positioning
Thinking out of the box
Product Differentiation
Model Public/Private Partnership
Tremendous Political Support
Public Acceptance
TOP PERFORMANCE HIGHLIGHTS
· RESPONSIBLE TOURISM is adopted as the cornerstone for the tourism development in Kerala
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Implementation Phase 1 at Kovalam, Kumarakom, Thekkady & Wayanad
Host of International Responsible Tourism Conference during March 2008 in Kerala
· Synergy Quest
Synergy Quest is a one of its kind tourism research project launched by Kerala Tourism to
assess the impact of marketing initiatives of Kerala Tourism
· ‘My Village, Tourism Friendly Village’ - scheme launched to identify and develop unknown rural
tourist destinations with the participation of local bodies
· ‘Wake up to Malabar’ - a comprehensive plan to promote North Kerala
· ‘Kerala Souvenirs’ - a unique project launched for the design and development of capacity
building
· ‘Let’s Learn’ - a unique Human Resources initiative launched for skill development in the tourism
and hospitality sector
· ‘Grand Kerala Shopping Festival’ - a bold initiative to make Kerala the shopping hub in the
country
· ‘Utsavam’- a year-long festival of traditional arts spread throughout the state
· ‘Dream Season’ - campaign launched to tackle seasonality
· Monsoon Tourism - campaign launched to attract tourists during the rainy season
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