Statistics Book 2007.pdf - Kerala Tourism

11.1.3. METHODOLOGY
Keeping in view the objective of the study, an appropriate methodology has been adopted for collection
of secondary and primary data by interviewing the Tourists and other stakeholders in the study area and
execution of the study. Well-educated interviewers were selected and trained for carrying out the Tourist
interview and other field surveys. Pilot interviews were conducted to test the questionnaire and
modifications, if needed, were carried out.
a. Selection of Tourist Destinations:
Tourist destinations were selected in consultation with the DOT officials. The main criteria being the
tourist arrivals, accessibility to tourism, attraction centres and the destinations cover different segments
of the tourism product. Selected tourist destinations are given in Table 11.1.
Table 11.1
Selected Tourist Destinations Surveyed
S.No. District Destination
1 Thiruvananthapuram Thiruvananthapuram City-Varkala-Kovalam
2 Kollam Backwaters, Thenmala
3 Kottayam Kumarakom
4 Idukki Munnar-Thekkady-Vagamon
5 Alappuzha Backwaters
6 Ernakulam Kochi-Aluva-Paravoor
7 Thrissur Guruvayoor-Parambikulam-Athirappilly
8 Kozhikode Kozhikode City-Kappad
9 Palakkad Malampuzha-Nelliyampathy
10 Malappuram Nilambur
11 Kannur Muzhuppilangad
12 Wayanad Edakkal-Pokkotu Lake
13 Kasaragode Bekal
14 Pathanamthitta Erumeli
b. Sampling:
Simple Random Sampling (SRS) has been adopted in interviewing tourists from across the State. Based
upon the tourists’ arrivals, as recorded in the Tourism Statistics in each district using PPS sampling
technique, the sample sizes of each district and for each year has been fixed. Collection of data went
through out the year from all official destinations. For interviewing the tourists separate structured and
approved questionnaires for foreign and domestic tourists were used. The questionnaires were translated
in local language.
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