Statistics Book 2007.pdf - Kerala Tourism

• In the event of 100% resort occupancy and daily inflow of at least 2000 tourists/day, the beach
capacity in Zone 1 and 2 exceeds the desirable level by 138% and 43% respectively.
• The resort density of these zones exceeds desirable limit by 98% and 50% respectively.
• The beach is generally visited by about 2400 tourists per day as against a standard beach capacity
of 1000 tourists per day.
• Removal of unauthorized constructions in the beach front, establishment of an integrated cultural,
recreational and resource centre, environmental conservation, improvement of roads and
footpaths, and parking areas are proposed.
• Water supply system exclusively for Kovalam or in combination with the neighbouring areas is
proposed.
• Replacing the existing overhead lines with underground cable system from Vizhinjam substation
to ITDC transformer and for distribution lines.
• Formation of No. 2 Kovalam feeder as standby for continuous supply and upgradation of Vizhinjam
substation from 66 KV to 110 KV.
Tourist projections
• Growth rates for domestic and foreign tourists were estimated from the arrival trends of tourists
as given in the table below:
Period
Kerala
Domestic Foreign Total
1995-2006 6.0 19.9 6.0
2000-06 3.6 14.8 3.5
• Tourist’s projections for foreign and domestic tourists have been carried out adopting growth
rates as envisaged for domestic tourists (7%) and foreign tourists (9%) in Kerala’s Tourism Vision
2025, and moderated growth rates of 3.5% and 6% based on tourist arrival trends for the last 15
years. Base year tourist’s arrival for the year 2005 has been adopted for projecting the tourist’s
arrivals.
11.1.2. RESEARCH TRENDS
1. The World Travel & Tourism Council (WTTC) released in April 05, the World Travel & Tourism
Competitiveness Monitor of 2004. The new statistics reveal that Brazil and India are the most
price competitive countries in terms of Travel & Tourism.
2. Michael Knowles, Consultant and Director for the Tourism Control Intelligence (France and USA),
identified the following as the mega trends in global tourism industry:
3. An older, better-educated population in Europe and North America will increasingly seek ecotourism
and cultural travel products.
4. London, New York, Sydney and Dubai will be the leading tourism poles through the end of the
decade.
5. Non-residents will pay significantly higher entry fees to tourist attractions than those paid by
locals.
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