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Statistics Book 2007.pdf - Kerala Tourism

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2.1 KERALA TOURISM<br />

With it’s ideal location on India’s southernmost tip coast, <strong>Kerala</strong>, is fast becoming one of the top holiday<br />

destinations in the world. From its rich 2000 year old cultural history to its golden beaches, there is<br />

something for every holiday maker in <strong>Kerala</strong>.<br />

This beautiful State has a wide variety of ecological systems which include pristine beaches, coastal<br />

plains, the sloping hills of the highlands and the mountains. The <strong>Kerala</strong> backwaters join these contrasting<br />

terrains by a network of interlocking lakes, rivers and canals. All together, <strong>Kerala</strong> is the ideal destination<br />

for a relaxing holiday.<br />

<strong>Kerala</strong> has been well known for hundreds of years for it’s practice of Ayurveda - a system of medicine<br />

that believes in not simply treating the ailment but attending to the whole person. Travellers from the<br />

western world have been travelling here for spiritual and physical awakenings ever since the Beatles<br />

made their sojourn to India in the mid 60’s. <strong>Kerala</strong> has experienced a boom in the development of<br />

Ayurveda retreats, designed exclusively for Health Tourists. Recently <strong>Kerala</strong>, with the support of the<br />

Government of India, initiated assertive marketing initiatives to specifically promote <strong>Kerala</strong> as the premier<br />

health tourism spot in the world.<br />

Travelling to <strong>Kerala</strong> is made easier by the proximity of three international airports which cater to more<br />

than 6 million passengers each year. Travel within <strong>Kerala</strong> is equally accommodating with virtually every<br />

city and village being connected by roadways. The Indian Railways will transport you around the state<br />

providing a beautiful and unique view of the land. The <strong>Kerala</strong> backwaters offer another spectacular<br />

opportunity to see <strong>Kerala</strong> and are easily traversed by boat. Houseboat rentals are very popular with<br />

honeymooners!<br />

With <strong>Kerala</strong>’s proximity to the sea, combined with a beautiful harvest from its many farms, the visitor<br />

can look forward to a great cuisine with a variety of food to choose from. The local diet is mainly<br />

vegetarian served with delicately spiced sauces. Many restaurants catering to tourists serve continental<br />

food as well as Chinese, Thai and some American dishes.<br />

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