Statistics Book 2007.pdf - Kerala Tourism

26. European and Japanese new-built hotels will be obliged to design larger guest rooms closer to
North American standards.
27. Center-city urban resorts will challenge sun, sand & sea vacation villages in the leisure market.
28. Credit card check-in/check-out, F&B vending machines, self-cleaning bathrooms and self-serve
laundries will eliminate most human contact in budget hotels.
Investment & Finance
29. Intense competition for hotel operating contracts will push management fees as low as 1% of
gross, 5% of IF and $4 per reservation.
30. Airlines will continue to rack up significant losses as they struggle to deal with high fuel costs,
new security requirements, and an onslaught of no-frills carriers and brutal competition from
‘open skies’ agreements.
31. By the end of the decade, a score of management companies will control the world inventory of
branded hotel rooms.
32. Hotel operating companies will sell their remaining equity in real estate to free up capital for
expansion of management contracts.
33. Perroom, hotel acquisitions in Europe will reach stratospheric new records
34. Franchising will experience explosive growth as Hotel Companies strategically reposition to get
out of the hotel business and into the business of hotels
Human Resources
35. Critical shortages of skilled staff will encourage hospitality corporations to develop or outsource
proprietary training centers.
36. The introduction of new technologies in the upscale tourism industry will not replace the human
element in service delivery - on the contrary, it will gain importance.
37. Unionized hotel and restaurant workforces will trade scheduling and task flexibility for job security
and quality-of-life benefits.
38. Tourism and hotel management schools will move out of the classroom and out of the library,
onto the web and into the field.
39. Powerful unions, a shorter workweek and reluctance to taper social benefits will maintain Europe’s
standing as the world’s most expensive tourism destination.
40. Middle Eastern countries enforcing employment quotas for nationals will experience reduced
productivity and higher labor costs.
Marketing
41. The Internet will become the dominant distribution channel for all travel and tourism products
eliminating most intermediaries.
42. Understanding customers as people - their likes, dislikes, habits, interests and hobbies - will
become critical to establishing competitive advantage in hospitality marketing.
43. Customer retention will replace customer acquisition as travel agencies’ strategic objective.
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