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Statistics Book 2007.pdf - Kerala Tourism

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11.1.22 Source of Information about <strong>Kerala</strong><br />

Data analysis shows that the tourists got the information about <strong>Kerala</strong> tourism from many sources.<br />

‘Friends’ is the major source (48%) of information. In all the survey periods friends is the main source of<br />

information. Web, <strong>Tourism</strong> Brochures and Television share the remaining major portion of imparting<br />

information. Table 11.1.40 and Graph 11.1.15 shows the percentage distribution of sources used by<br />

tourists for getting information about <strong>Kerala</strong> and its tourism products.<br />

Table 11.1.40<br />

SOURCE OF INFORMATION ABOUT KERALA TOURISM*<br />

(Percentage)<br />

Source 2004-05 2005-06 2006-07 2004-07<br />

Friends 28.1 30.6 35.6 33.2<br />

<strong>Tourism</strong> Brochures 8.2 19.9 15.1 15.3<br />

Web 20.2 15.8 18.7 18.2<br />

Television 20.0 16.1 13.2 14.9<br />

Tour Guides 8.0 12.3 13.9 12.6<br />

Others 15.6 5.4 3.5 5.7<br />

Total 100 100 100 100<br />

*more than one source<br />

Graph 11.1.15<br />

Source of Information about <strong>Kerala</strong> <strong>Tourism</strong><br />

11.1.23 Mode of Travel to <strong>Kerala</strong><br />

Table 11.1.41 reveals that rail and road are the main mode of arrival to <strong>Kerala</strong>. About 52 % of the trips<br />

are undertaken by rail and 34 % by road. Air travel accounts for about 13.6 % of the trips. Tourists<br />

travelling by air, were analyzed for the airport used for arrival and the analysis showed that about 54 %<br />

landed at Kochi. It is interesting to record that Kozikode airport is increasingly being used, may be due<br />

to its better connectivity and accessibility. (Table 11.1.42). Graph 11.1.16 shows the mode of arrival.<br />

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