Statistics Book 2007.pdf - Kerala Tourism

Table 11.1.43
FREQUENCY OF VISIT TO KERALA
Frequency 2004-05 2005-06 2006-07 2004-07
One 52.9 53.0 38.4 44.3
Two 16.4 19.8 25.3 22.4
Three 6.3 10.2 14.5 12.0
Four 7.6 4.7 6.9 6.6
Five + 16.8 12.3 15.0 14.7
Total 100 100 100 100
11.1.25 Purpose of Trips
Table 11.2.9 gives the percentage distribution of domestic tourists visit according to main attractions.
About 18.7% of the tourists sought beaches & backwater and 7.5% wanted to see wildlife. Culture and
pilgrimage also amounted to 7.5%. Table 11.1.45 gives the distribution of tourists according to specific
purpose of trip.
Table 11.1.44
MAIN ATTRACTIONS IN KERALA*
Attractions 2004-05 2005-06 2006-07
No. % No. % No. %
Beaches & backwaters 4746 38.3 5551 40.3 7226 18.7
Culture/pilgrim centre 1660 13.4 1804 13.1 2896 7.5
Wildlife 706 5.7 2038 14.8 2906 7.5
All these 7781 62.8 7382 53.6 30717 79.5
*more than one attraction
Majority of the tourists are leisure seekers (61-76%). Business is the purpose for nearly 7-14% of the
sample tourists, while visiting friends & relatives accounted for nearly 7-10% of the tourists. Graph
11.1.17 shows the distribution of trips according to specific purpose.
Table 11.1.45
SPECIFIC PURPOSE OF VISIT TO KERALA
Purpose 2004-05 2005-06 2006-07 2004-07
Leisure 76.3 69.4 61.2 65.9
Pilgrimage 6.3 5.2 8.8 7.6
Business 6.8 8.3 14.1 11.5
Visiting friends & relatives 7.3 8.4 10.1 9.2
Official 3.3 7.6 5.8 5.7
Others 0 1.1 0 0.2
Total 100 100 100 100
164