Statistics Book 2007.pdf - Kerala Tourism

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Foreword Travel & Tourism is one of the world’s leading growth sectors. Kerala, renowned as God’s Own Country is blessed with a rich landscape carpeted with green rice fields and dense tropical forests. While the beach buffs can have unlimited fun at the picturesque beaches and its lagoons, Kerala proves to be an amazing treasure trove for the culture seekers. Equally enchanting are its emerald backwaters, exotic wild life, beautiful waterfalls, historic monuments and misty hill stations. An exotic mixture of nature’s very best, Kerala has over the years emerged as an important health tourism destination. For the devout pilgrim too Kerala has much to offer in the form of ancient temples, beautiful churches, mosques etc. During the year 2007, the international tourist arrival to Kerala crossed 5 lakhs and the foreign exchange earnings grossed over Rs.2640.94 crores. Domestic tourist arrivals during 2007 was 66,42,941 while total revenue generated from the tourism industry is estimated at Rs.11,433 crores. The book titled Kerala Tourism Statistics 2007, prepared by the Research & Statistics division of the Department of Tourism covers data pertaining to international and national tourist inflow, the key markets, trends in tourist arrival and earnings from tourism. My sincere appreciation to all who toiled to bring out this publication. It brings added pleasure to know that such a valuable book is being published every year. I am confident that this book will be very useful to the planners, research scholars, academicians and stakeholders of the tourism industry. Suggestions for improvement are most welcome. Thiruvananthapuram M. Sivasankar IAS 01.12.2008 DIRECTOR DEPARTMENT OF TOURISM
KODIYERI BALAKRISHNAN MINISTER FOR HOME, VIGILANCE & TOURISM PHONE OFFICE : 2327976 2327876 RES : 2727842 2727882 THIRUVANANTHAPURAM DATE................................ 20-1-2009 MESSAGE Kerala has been recognized as the best tourist brand in the world. This is achieved by introducing diverse tourism products, developing new centres of attraction and upgrading existing major tourist centres. I have the gratification of implementing several new projects within the last two and a half years. It is indeed a pleasure to present the statistical data of Kerala Tourism. This book titled Kerala Tourism Statistics 2007 covers data pertaining to International and National Tourist inflow, the key markets, trends in tourist arrivals, earnings from tourism and other useful information relating to the tourism industry. The concerted effort behind the preparation of this book is commendable and I am confident that Kerala Tourism Statistics 2007, prepared by the Research and Statistics Division of the Department of Tourism will provide important information to planners, research scholars, academicians and the stakeholders of tourism industry. I wish all success to this endeavour. Sd/- Kodiyeri Balakrishnan
Page 2: Government of Kerala Department of
Page 8 and 9: CONTENTS Page no CHAPTER 1 13 IMPOR
Page 10 and 11: CHAPTER 9 107 HUMAN RESOURCE DEVELO
Page 12 and 13: OFFICERS ASSOCIATED WITH THE PREPAR
Page 14: CHAPTER 1 Important Statistics on K
Page 17 and 18: Kerala’s Share in the National Po
Page 19 and 20: 2008 Highlights TOURIST STATISTICS
Page 21 and 22: GOVERNMENT OF KERALA - DEPARTMENT O
Page 24: CHAPTER 2 Kerala Tourism
Page 27 and 28: KERALA - WHERE THE VERDANT GREEN CA
Page 29 and 30: to monitor current activities and t
Page 31 and 32: · International Convention Centre
Page 33 and 34: · ATM Dubai · ILTM France · WTM
Page 35 and 36: 2.3. DISTRICT-WISE AND MONTH-WISE S
Page 37 and 38: 2.4. TOTAL NUMBER OF TOURISTS The f
Page 39 and 40: MONTH-WISE DETAILS OF FOREIGN TOURI
Page 41 and 42: FOREIGN TOURIST ARRIVALS - DISTRICT
Page 43 and 44: TABLE 2.4.7 MONTH-WISE FOREIGN TOUR
Page 45 and 46: DOMESTIC TOURISTS Domestic tourist
Page 47 and 48: TABLE 2.4.10 DOMESTIC TOURIST ARRIV
Page 49 and 50: TABLE 2.4.12 MONTH-WISE DOMESTIC TO
Page 51 and 52: TABLE 2.4.13 DESTINATION-WISE-NATIO
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TABLE 2.4.13 DESTINATION-WISE-NATIO
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2.5 TOURIST ARRIVALS: 1996 - 2007 T
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TABLE 2.5.3 DOMESTIC TOURIST ARRIVA
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TABLE 2.5.6 FINANCIAL YEAR-WISE TOU
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TABLE 2.7.2 NATIONALITY-WISE ARRIVA
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TABLE 2.8.2 RANKING OF COUNTRIES AC
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2.11. MONTH-WISE DETAILS OF FOREIGN
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TABLE 2.12.2 FOREIGN EXCHANGE EARNI
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Prestigious awards that came Kerala
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CHAPTER 3 Inbound Tourism - Foreign
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3.2 FOREIGN TOURIST ARRIVALS TO IND
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3.4. PORT OF ENTRY During 2006, the
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TABLE 3.7.1 TOP 15 SOURCE COUNTRIES
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TABLE 3.7.3 FOREIGN EXCHANGE EARNIN
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CHAPTER 4 World Tourism Scenario an
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TABLE 4.1.2 COUNTRIES WHICH ARE ABO
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TABLE 4.2.2 INTERNATIONAL TOURISM R
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CHAPTER 5 Outbound Tourism Indian N
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TABLE 5.1.2 PORT-WISE DEPARTURES OF
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Domestic Tourism in India The compi
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CHAPTER 7 Approved Hotels 97
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ACCOMMODATION OF FOREIGN TOURISTS T
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Abstract List of Approved Health Ce
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8.1 TRAVEL AGENTS, TOUR OPERATORS A
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CHAPTER 9 Human Resource Developmen
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Diploma in Air Hostess, Travel and
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SHORT TERM COURSES: Sl Course Title
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I. INSTITUTE OF HOTEL MANAGEMENT 1.
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TABLE10.1.1 ANNUAL PLAN OUTLAY (200
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TABLE 10.1.3 NON - PLAN ALLOCATION
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Table 10.1.5 Department of Tourism
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TABLE 10.1.7 STATE-WISE TOURISM PRO
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Kerala Tourism conducts various stu
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Tourist’s trends • Kerala recor
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• Accommodation accounts for abou
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• Nearly 34-52% of the tourists s
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6. Tourism Satellite Accounting wil
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44. Data warehousing and data minin
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Sampling criteria /features include
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11.1.3 Educational Qualifications T
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11.1.6 Mode of Travel to Kerala Tab
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Table 11.1.9 FREQUENCY OF VISIT TO
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Table 11.1.14 AVAILABILITY OF AYURV
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Table 11.1.19 OCCUPATIONAL PROFILE
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Table 11.1.22 EXPECTED NO. OF DAYS
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Table 11.1.26 EXPECTED AVERAGE NIGH
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Graph 11.1.10 Percentage of Tourist
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11.1.16 Return Journey Table 11.1.3
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Table 11.1.36 gives the percentage
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Table 11.1.38 EDUCATIONAL QUALIFICA
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Table 11.1.41 MODE OF ARRIVAL TO KE
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Graph 11.1.17 Specific Purpose of V
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Table 11.1.48 MODE OF TRAVEL WITHIN
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Table 11.1.51 DESTINATION FROM KERA
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11.1.33 Age Distribution The distri
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Table 11.1.58 NO. OF PERSONS ACCOMP
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Table 11.1.61 MODE OF TRAVEL Mode 2
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Table 11.1.65 gives the percentage
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11.1.42 Domestic and Foreign Touris
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• Identify type of food available
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E. Business Travel & MICE Tourism:
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The hotels in Kerala are smart and
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F. Suggestions for improvements in
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Years Average Occupancy Percentage
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and Hoteliers is very active in Koc
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Projected Annual Demand vs. Supply
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of niche tourism products and marke
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were designed for all segments and
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It is a well accepted fact that dur
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Energy use is another field we exam
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12.1 FINANCIAL ASSISTANCE PROVIDED
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APPENDICES 207
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8) Central and South America compri
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Appendix II IMPORTANT TOURIST DESTI
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ANNEXURES 213
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21 Estuary Island (A Unit of Thomas
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68 Pagoda Resorts, CCNB Road, Kallu
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113 Gogulam Park Inn International,
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164 The Malabar House, Fort Cochin,
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207 Malabar Heritage (A Unit of KMA
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225 ANNEXURE II DEPARTMENT OF TOURI
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227 24 “ SECOND HOME 4 U” Shri.
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229 5 “MANKULANGARA HOMESTAY” S
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231 26 “NEDIYA PARAMBIL” Shri.
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233 10 “EVERGREEN BUNGALOW” Shr
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235 40 “NUTMUG COUNTY” Shri. P.
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237 72 “SANTHI THEERAM HERITAGE H
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239 25 “MASHROOM VALLEY” Shri.
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241 55 “”DREAM LAND” Shri. M.
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243 87 “MODAYIL TEA TRES” Shri.
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245 19 CHANDINI Smt. Rejeenamole S,
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247 49 “VASCO HOME STAY” Shri.
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249 13 “ITTYS” Shri. Antony Pal
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251 6 “GREEN WOOD” Shri. K.T.Gu
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253 KANNUR 1 “SHREDDHA” Dr.A.K.
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255 8 Shri.Sanil Kumar.K.R, Kandath
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257 14 M/s Kerala Bamboo House Ayur
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259 7 M/s. Vedasparsh, Back Water R
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261 4 M/s. Sitaram Ayurveda Special
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1.GREEN FARMS KERALA Annexure V NEW
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■ ■ ■ ■ Adventure Tourism i
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APPLICATION PROFORMA FOR THE APPROV
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PROFORMA FOR ACCEPTANCE OF REGULATO
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17. Tourist Information Counter, Ra
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panickerstravel@sanchar.net.in Pooj
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2422893 Email: safiyatravelstirur@h
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Shri. T.P.Narayanankutty IFS Chief
Page 280:
PUBLIC INFORMATION OFFICERS AT DIST
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