Statistics Book 2007.pdf - Kerala Tourism

• In about half of the hotels internet facility is available. Wireless internet in the five star hotels
need to be provided to ensure consistent delivery of services to the visiting Tourists who have
business needs apart from leisure and recreation.
• Two and three stars hotels provide majority of the single room AC accommodation. Non-AC
single rooms are most available in non-starred hotels. About 60 percent of AC double rooms are
provided by two and three star hotels alone. Dormitories are not available in the star hotels and
if available they are in the Non-AC category. Suites and villas are mainly provided by star hotels.
C. Employment
The analysis of data on employment in the hotels reveals that:
• Three star hotels employ 40%, the highest number of persons followed by non-star hotels (23%)
and two star hotels (15%). Low percentages of employment is seen in other categories of the
hotels, consistent with their penetration in the market itself viz. Heritage Homes, Guest House.
• The average number of employees amounted to only 35 persons. However in the case of the nonstar
category, we find that the situation is very different and they employ comparatively lesser
number of persons, compared to other categories.
• Star Category of hotels are experiencing an acute shortage of manpower. Not only it is difficult
to attract talented, high quality people conversant with fluent English, a pre-requisite for an
international destination such as Kerala; but it has been difficult for the Kerala’s hotel industry
to retain its talented manpower within the State. The talent has been lured by many markets
outside the State. Additionally the IT and BPO industries, due to better packages and incentives,
have been drawing away significant resources from the Industry..
• All categories of hotels have regular and casual employees in management, front office, service
and kitchen. Regular employees are working in most of the other departments.
• The proportion of the employees in the Front Office and Marketing is higher in star hotels compared
to others
• In non-star categories of hotels, bulk of the employment is in back-office such as in the Kitchen
and service.
D. Hotel earnings
• There is a systematic increase in the tariff rate as one opts for higher star hotels. In comparison
to the last survey conducted in the year 2004-2005; there has been a systematic increase in the
Hotel Tariffs.
• Nearly 36% hotels earn Rs.500,000/- or more per month. More than half of the hotels have an
income above Rs.100,000/- per month.
• About 47% of the monthly earning is from the 3 star hotels and 2 star.
• Nearly 48% of the hotels pay 6-10% of its monthly earnings as taxes to government. 14% of the
hotels pay more than 15% as tax.
• Most of the Star hotels accept credit cards and facility of Money Exchange is available.
182