Statistics Book 2007.pdf - Kerala Tourism

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Dr. VENU V SECRETARY TO GOVERNMENT TOURISM DEPARTMENT Government of Kerala Thiruvananthapuram 695 001 Telefax: +91-471-2327994 Phone: 2518977 Email: venu@keralatourism.org www.keralatourism.org MESSAGE Kerala, the lush green strip of land on the southwest coast of India lies snuggled between the vast Arabian Sea on its west and the Western Ghats in the east. This tropical paradise with its spectacular and diverse natural attractions has long attracted holidaymakers from across the world. A 600 km long coastline stretching across 11 out of its fourteen districts, numerous canals networked by placid backwaters and misty hill stations dotting the landscape has made it one of the most acclaimed state in the world. Be it the centuries-old holistic medicine of Ayurveda, the unique boat races that is the largest team sport in the world, the ride through the winding waterways in a cosy houseboat or the colourful and exotic festivals, Kerala offers a multitude of experience to the tourists. The land’s natural beauty is further enhanced by a rich tradition of music and arts dating back over a thousand years, making Kerala truly God’s Own Country. From the oldest ritual dance drama of Koodiyattom to Kathakali referred to as the first theatre of imagination of the world, Kerala’s rich cultural heritage is a feast for the discerning traveller. This book titled Kerala Tourism Statistics 2007 covers data pertaining to International and National Tourist inflow, the key markets, trends in tourist arrivals, earnings from tourism and much useful information relating to the tourism industry. The concerted effort behind this book is laudable and I am confident that Kerala Tourism Statistics 2007, prepared by the Research & Statistics Division of the Department of Tourism will provide important information to the planners, research scholars, academicians and stakeholders of the tourism industry. I wish this endeavour all success. Thiruvananthapuram 20.01.2009 Dr. Venu V
Page 2: Government of Kerala Department of
Page 5: KODIYERI BALAKRISHNAN MINISTER FOR
Page 9 and 10: CHAPTER 3 71 INBOUND TOURISM - FORE
Page 11 and 12: ADMINISTRATORS OF KERALA TOURISM Sh
Page 13 and 14: SOURCE OF DATA The statistics conta
Page 16 and 17: IMPORTANT STATISTICS ON KERALA TOUR
Page 18 and 19: 1.3 DISTRICT-WISE AREA & POPULATION
Page 20 and 21: FOREIGN GOVERNMENT OF KERALA - DEPA
Page 22: GOVERNMENT OF KERALA - DEPARTMENT O
Page 26 and 27: 2.1 KERALA TOURISM With it’s idea
Page 28 and 29: · Kerala was awarded the PATA Gran
Page 30 and 31: DIRECTORATE OF ECO-TOURISM One of t
Page 32 and 33: · Started Tourism Clubs in all Voc
Page 34 and 35: 2.2 TOURIST STATISTICS - 2007 ■ F
Page 36 and 37: TABLE 2.3.2 DISTRICT-WISE AND MONTH
Page 38 and 39: FOREIGN TOURISTS Foreign tourist ar
Page 40 and 41: GRAPH 2.4.3 MONTH-WISE COMPARISON O
Page 42 and 43: TABLE 2.4.6 DISTRICT-WISE - NATIONA
Page 44 and 45: 9 MALAPPURAM TOTAL 1,403 1,559 624
Page 46 and 47: MONTH-WISE DETAILS OF DOMESTIC TOUR
Page 48 and 49: TABLE 2.4.11 DOMESTIC TOURIST ARRIV
Page 50 and 51: 9 MALAPPURAM TOTAL 28,023 24,273 26
Page 52 and 53: TABLE 2.4.13 DESTINATION-WISE-NATIO
Page 54 and 55: TABLE 2.4.13 DESTINATION-WISE-NATIO
Page 56 and 57:
TABLE 2.5.2 FOREIGN TOURIST ARRIVAL
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TABLE 2.5.4 DISTRICT-WISE ARRIVAL O
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2.7. SOURCE OF TOURIST ARRIVALS The
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2.8. MARKET PERFORMANCE OF TOP FIFT
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TABLE 2.9.2 LEAN & PEAK MONTHS OF F
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2.12. EARNINGS FROM TOURISM IN KERA
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2.13. SUBSIDY TO PRIVATE SECTOR INV
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Galileo - Express Travel & Tourism
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3.1.INBOUND TOURISM - TOURIST ARRIV
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TABLE 3.2.2 LEAN AND PEAK MONTHS OF
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3.5. CLASSIFICATION ACCORDING TO AG
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TABLE 3.7.2 FOREIGN TOURIST ARRIVAL
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TABLE 3.7.4 MONTH-WISE FOREIGN EXCH
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4.1 WORLD TOURIST TRAFFIC Internati
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4.2 INTERNATIONAL TOURISM RECEIPTS
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TABLE 4.2.3 COUNTRIES WHICH ARE ABO
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5.1. OUTBOUND TOURISM - INDIAN NATI
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CHAPTER 6 Domestic Tourism in India
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TABLE 6.1.2 PERCENTAGE SHARES AND R
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7.1 AVAILABILITY OF ACCOMMODATION F
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Category of Apartment Hotels No. of
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CHAPTER 8 Travel Trade 103
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TABLE 8.1.1 STATE-WISE NUMBER OF RE
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9.1. KITTS (KERALA INSTITUTE OF TOU
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Contact Kerala Institute of Tourism
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CONTACT DETAILS : INSTITUTE OF HOTE
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CHAPTER 10 Plan Outlays 115
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TABLE10.1.2 ALLOCATION AND EXPENDIT
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Table 10.1.4 100% Plan Performance
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Table 10.1.6 MINISTRY OF TOURISM, G
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CHAPTER 11 Surveys And Studies
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Sampling Simple Random Sampling (SR
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• About 63 to 77% of the tourists
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• About 52 to 75% of the tourists
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• In the event of 100% resort occ
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26. European and Japanese new-built
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11.1.3. METHODOLOGY Keeping in view
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Table 11.1.1 Country of Foreign/Int
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Table 11.1.4 OCCUPATION OF THE TOUR
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11.1.7 Place First Visited in Keral
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Ayurvedic Tourism: Ayurveda evolved
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Domestic Non-Keralite Tourists Tabl
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11.1.10 Facilitation of Trips About
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Table 11.1.24 AVERAGE NIGHTS SPENT
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Table 11.1.27 MODE OF TRAVEL WITHIN
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Table 11.1.30 EXPECTED AVERAGE PER
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Table 11.1.33 SATISFACTION WITH THE
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11.1.19 Age Distribution The distri
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11.1.22 Source of Information about
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Table 11.1.43 FREQUENCY OF VISIT TO
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11.1.27 Length of Stay Most of them
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11.1.30 Average Daily Expenditure A
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Table 11.1.54 PLACE OF ORIGIN OF TH
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11.1.35 Occupational Structure The
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Among the Kerala tourists, around 4
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11.1.40 Average daily expenditure T
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Table 11.1.66 MAIN REASONS FOR REVI
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• Support for Kerala as a destina
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• In about half of the hotels int
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in getting incentives and conferenc
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hotels in Kerala needs to be traine
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Composition 3 & 2-Star 4-3 & 2-Star
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Therefore permanent staff is able t
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It is encouraging that half of the
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11.2 LOCAL IMPACT OF TOURISM : A ST
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Objectives The broad objective of t
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ordinary and other categories of bo
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showcasing the indigenous architect
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CHAPTER 12 Financial Assistance Pro
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36 Improvement of Padiyoor - Pazhas
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APPENDIX-I Definitions 1. DEFINITIO
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2. INTERNATIONAL DEFINITIONS Touris
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21 Kochi City : The Queen of the Ar
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Annexure I LIST OF CLASSIFIED HOTEL
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3 Hotel Raj Residency,Rotana Inn P.
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93 Mukkadan’s Hotel Hill Top,P.B.
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139 Harbour View Residency, Opp, Co
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186 Hotel Rajaprastham, Palakkad Ro
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234 Vythiri Resort, Lakkidi P.O.,Wa
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226 10 “HIBISCUS COURT” Smt. P.
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228 6 “TATA CARO” Smt. Sita Sam
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230 12 “LULU’S” Shri. K N Cha
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232 41 “TONNY HERITAGE VILLA” S
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234 22 “MALLOOR HERITAGE” Smt.
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236 57 “SPARKLING SHORE” Shri.
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238 6 “LOVESHORE” Shri. Sebasti
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240 38 “RAINBOW COTTAGE” Muhamm
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242 73 “ASWIN RAM COTTAGES” Shr
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244 5 “THOMAS INN “ Shri. P M T
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246 33 “JOS BUNGALOW “ Shri. Ge
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248 THRISSUR 1 “FRANKLIN ROC STAY
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250 9 “KALPATARU” Shri. Reghuna
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252 WAYANAD 1 “GREEN MOUNT COTTAG
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254 Annexure III APPROVED GRIHASTHA
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256 Annexure IV CLASSIFIED AYURVEDI
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258 8 M/s.Sree Narayana Institute o
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260 7 M/s. The Kerala Ayurvedic Hea
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262 3 M/s. Sree Subrahmania Ayurved
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■ ■ ■ ■ Souvenir shops Tour
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Make a database of heritage propert
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REGULATORY CONDITIONS FOR APPROVAL
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DIRECTORATE OF TOURISM Department o
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Annexure VI IATA/IATO Approved Trav
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peacocktravels@yahoo.co.in New Alle
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RIGHT TO INFORMATION ACT DEPARTMENT
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Kerala Tourism Development Corporat
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