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Hydro Annual Report 2011b

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56<br />

vIABIlItY perForMAnCe<br />

Integrity and human rights<br />

Spent potlining<br />

Metric tons<br />

60,000<br />

50,000<br />

40,000<br />

30,000<br />

20,000<br />

10,000<br />

0<br />

2007<br />

2008<br />

2009<br />

Figures include historic SPL production from current operations.<br />

2010<br />

2011<br />

The amount of SPL was equal to 15 percent of our amount of<br />

hazardous waste and there are continuous efforts to extend the<br />

life of potlining. In 2011, we established a project to identify a<br />

viable solution for the carbon part of SPL. Our ambition is to<br />

map different industrial processes that can benefit from SPL,<br />

then market it and make it commercially available to e.g. the<br />

cement and mineral wool industries.<br />

Emissions<br />

We have achieved significant emission reductions over the years.<br />

The major achievements are related to greenhouse gases as well<br />

as dust and particle emissions. The closure of our former Søderberg<br />

lines has reduced plant emissions of PAH, greenhouse<br />

gases, dust, particles and fluoride. In the last five years, our emissions<br />

of fluoride and PAH to air, per metric ton of primary aluminium<br />

produced, have decreased by 20 and 66 percent,<br />

respectively. With our new assets in Brazil, <strong>Hydro</strong>’s SO 2 and<br />

NO X emissions have increased significantly. SO 2 emissions were<br />

29,356 mt in 2011, while NO X emissions were 9,037 mt.<br />

The enlargement of the wastewater treatment plant in Grevenbroich,<br />

Germany, initiated in 2010, led in 2011 to reductions<br />

in the chemicals needed in the process and to a clear reduction<br />

in the contaminants charged. As a response to neighborhood<br />

claims regarding odor, we initiated a dialogue with local stakeholders<br />

on a regular basis in the Grevenbroich plant. Measures<br />

were agreed upon and an internal project, “Odor emissions in<br />

Barrenstein”, was set up.<br />

Product stewardship<br />

<strong>Hydro</strong> is in dialogue with customers and other stakeholders<br />

when it comes to the environmental impact of our processes<br />

and products. We perform life-cycle assessments (LCAs) of all<br />

major product groups to identify improvement potential, perform<br />

benchmarking and assist our product developers and<br />

customers regarding environmental footprint considerations.<br />

We also continuously assess other aspects such as energy and<br />

material consumption, toxicity and recyclability.<br />

The big tea light hunt<br />

The big tea light hunt in Norway, arranged by IKEA and WWF with<br />

<strong>Hydro</strong> as one of the partners, is more than about collecting the<br />

aluminium cups from used tea lights for recycling. It is also about<br />

creating good attitudes among the 23,000 six-to-10-year-old pupils<br />

who are participating. And it is about the attitudes the children<br />

demand from their networks – close family, grandparents and<br />

neighbors. By the beginning of 2012, the children had collected<br />

more than 4 million used tea lights.<br />

<strong>Hydro</strong> has entered into cooperation with the Norwegian University<br />

of Science and Technology (NTNU), focusing on the<br />

development of a mass-flow analysis model (MfA), with particular<br />

attention paid to long-term changes in aluminium use<br />

and its implications for the environment.<br />

Over the past two decades, <strong>Hydro</strong> and other aluminium companies<br />

have developed a pan-European network of national<br />

initiatives to promote and recycle aluminium packaging.<br />

Many of these national activities are focusing on education<br />

and have developed projects with primary and secondary<br />

schools, and with universities to stimulate the next generation<br />

to make their contribution to a better environment. The most<br />

recent show case is Romania. Here, <strong>Hydro</strong> and other aluminium<br />

companies launched “Aluminium Can Recycling Romania<br />

– Alucro” together with a can manufacturer. In 2011,<br />

children’s information and education regarding environmental<br />

protection, and saving resources and energy through the recycling<br />

of used aluminium beverage cans, took place in over 100<br />

schools, reaching more than 90,000 pupils.<br />

Human rights, working conditions, integrity and community<br />

impact throughout our value chain is also a part of our product<br />

stewardship approach.<br />

Integrity and human rights<br />

We have zero tolerance of corruption and human rights violations.<br />

If non-conformities are registered, our policy is to demonstrate<br />

openness and learn from negative experiences.<br />

<strong>Hydro</strong>’s overall CSR strategy was reviewed in 2011. The strategy<br />

is built upon four pillars:<br />

• Integrity and anti-corruption<br />

• Community and stakeholder engagement<br />

• Human rights<br />

• Supply chain and product stewardship

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