Hydro Annual Report 2011b

62
vIABIlItY perForMAnCe
Organization and work environment
“Education for all”
Alunorte and Albras are situated in the community of Barcarena,
which has 100,000 inhabitants and is one of the fastestgrowing
communities in Brazil. Many of the inhabitants have
a low education level. Since 2011, Alunorte has cooperated
with the municipality of Barcarena in an extensive program to
improve educational performance in Barcarena, including higher
enrollments and lower school truancy. The program aims at
improving the children’s and youngsters’ environmental and
citizenship knowledge. Sport is also an important part of the
program for the youngsters, with participation in the annual Norway
Cup soccer tournament in Oslo, Norway as the ultimate incentive.
For the first time, a girls’ team participated in Oslo together with a
boys’ team. Participants in Norway Cup are chosen according to
good academic records and school attendance, in addition to their
athletic skills. In 2011, about 2,500 students from six to 20 years
participated in one or several parts of the program.
Main outcome of the investments is a strengthening of local
communities in addition to increased goodwill for Hydro and
pride in the organization.
As a mine operator in Paragominas in Parà, Brazil, we perform
some of our most important community investments there.
These include building schools, social centers for vulnerable
children and adolescents, community infrastructure, cultural
and sports facilities as well as health care. In 2011, we finalized
construction of a technical college and a center for HIv/AIDS
prevention and treatment. Local activities at Hydro sites around
the world typically include children’s education and sports activities,
culture and assistance to needy children. Our sponsorship
activities also include support of the Nobel Peace Center in Oslo
and an agreement with Save the Children Norway.
Other important contributions are the transfer of competence
that takes place through our cooperation with universities and
research institutions. This includes scholarships to selected
PhD aspirants working in our business areas. Hydro is sponsoring
professorships in Norway and Qatar and has several
adjunct professors among its own employees. Alunorte, in
Brazil, started in June 2011 – in cooperation with the University
of Pará – a program to further develop 26 of its engineers.
Through a two-year program combining work and studies,
they get the opportunity to achieve a Master’s degree within
process, maintenance or automation.
Hydro reviewed its sponsorship and partnership strategy in
2011. The new strategy builds on:
• People (education, humanitarian aid, culture)
• Planet (energy and climate change, recycling, resource
management
• Possibilities (science, technology and innovation, design)
2011 target
• No fatal accidents
• Total recordable injuries per million hours down by 28 percent to 2.7
• Review HR strategy including setting diversity ambitions
2011 result
• Three fatal accidents in consolidated activities
• Total recordable injuries per million hours increased by 2 percent
• People strategy reviewed, with diversity ambitions set
2012 target
• No fatal accidents
• Total recordable injuries per million hours down by 25 percent to 2.85
• Diversity awareness program launched
• 90 percent response rate on Hydro Monitor. All units have
developed follow-up plans by the end of September.
Ambition
Our ambition is to have no fatal accidents or other serious injuries
and no new occupational illness cases. We will utilize HSE
opportunities as a competitive edge.
Hydro’s social investments and sponsorships should be
included in at least one of these categories. To support the
strategy and improve our overview, we initiated a reporting
pilot on sponsorships, charitable donations and community
investments. Outcomes for Hydro and the society are also
included in the reporting requirements.
Community investments in Hydro’s new activities in Pará, Brazil
have mostly been continued after the acquisition. further investments
will be based on current and future stakeholder dialog.
organization and work environment
Our ambition is to be highly competitive when it comes to
recruiting and keeping the best-qualified personnel. We focus
on developing a healthy and safe work environment, providing
each employee with the proper conditions for the continuous
development of her or his expertise. Our TRI rate (total recordable
injuries per million hours worked) was 3.8 in 2011. This
represented an increase of 2 percent, compared with our target
of a 28 percent decrease. We had three fatal accidents in our
consolidated operations. Even though our safety results are
among the best in industry, we are far from satisfied.
Hydro’s organization in 40 countries represents a great diversity
in education, experience, gender, age and cultural background.
We see this diversity as a significant resource, not least to encourage
innovation. Good leadership, proper organizational structure
and the right tools are essential to achieving this. This
includes attracting and retaining the right employees.
It is important that our employees enjoy good health, and feel
safe and appreciated. Healthy and motivated employees perform
better and are more creative, and in that way contribute to
increased profitability and better results.