The Impact of Media Concentration on Professional ... - OSCE

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On the questionHow important are the following criteria for theeditorial line <strong>of</strong> your paper on a scale from 1 to 5,where 1 stands for “very important” and 5 standsfor “not important at all”?the results were surprisingly homogeneous.Old-fashioned editorial values are cherished. If the rankingsprovided by the survey participants are to be believed, articlespublished by German daily newspapers have to be first <strong>of</strong> all“true” (Fig. 4) and “objective”. (Fig. 5)12345Truth (%) Fig. 422,20 10 20 30 40 50 60 70 80<strong>The</strong> general socio-political environment would appear to behelpful in this regard. Both journalists and trade unionsdescribe the level <strong>of</strong> outside interference by political or industrialpressure groups as very low.In such an environment the relatively high priority given toeconomic revenues as part <strong>of</strong> the editorial line gives no reasonfor concern. Daily newspapers are, after all, industrial enterprises.In addition, generating as much revenue as possible out77,8Objectivity (%) Fig. 5123455,210,542,142,10 10 20 30 40 50104 THE IMPACT OF MEDIA CONCENTRATION ON PROFESSIONAL JOURNALISM
Economic revenue (%) Fig. 61234515,025,030,030,00 10 20 30 40 50<strong>of</strong> quality journalism reduces the dependency on otherincome such as advertisement. (Fig 6)<strong>The</strong> overall positive impression that German journalistspresent <strong>of</strong> the editorial line <strong>of</strong> their newspapers is furtherenhanced by the importance in-depth reporting. (Fig. 7) Seriousinvestigative journalism is by definition the most challenging,the most expensive and the less predictable form <strong>of</strong> journalism.<strong>The</strong>re is no guarantee for success. At the same time it is the oneform <strong>of</strong> journalism that can be really disturbing for the powersthat-be.To keep truth, objectivity and in-depth research as thetop priorities for the editorial line, even during difficult economictimes, would put German daily newspapers and theirjournalists among the European champions <strong>of</strong> a free and independentmedia.In-depth reporting (%) Fig. 71234515,020,025,040,00 10 20 30 40 50In addition, following the indications received from thesurvey participants, most German editors-in-chief and theirwriting staff are not guided by political loyalties. (Fig. 8) Thisis not to say that they do not have to follow in principle theCOUNTRY REPORTS – GERMANY 105
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REPRESENTATIVE ON FREEDOM OF THE ME
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ContentsPrefaceby Freimut Duve 9Int
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6. Conclusions 187AnnexQuestionnair
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advertisement is very insecure, mak
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industrial lobbying groups still di
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1. The Imp
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sidents” had been imprisoned. “
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determined Freedom of</stro
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co-operate fully with the OSCE Repr
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Such independence, however, comes a
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and mirror of the
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30 million rely exclusively on info
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Unchecked, concentration will reduc
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protected, a certain level
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indication of the
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time, as the concept of</st
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It appears, however, that this posi
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1.7 New Threats on the Horizon1.7.1
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owns or controls not only the three
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Target countries sometimes interpre
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independence proposed by the OSCE R
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groups to grow. And there is the in
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areas of Central a
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Directly or indirectly Mr. Silvio B
Page 53 and 54: Yet this simple notion appears to b
Page 55 and 56: newspaper firms. Using the argument
Page 57 and 58: a contribution to democratization a
Page 59: tation of this for
Page 62 and 63: This limitation in no way indicates
Page 64 and 65: press is ridiculous. Journalists co
Page 66 and 67: But these progressive aspects <stro
Page 68 and 69: Nevertheless, the loss of</
Page 70 and 71: may well be true for journalists fr
Page 72 and 73: Is there a works council at your ne
Page 74 and 75: will go to television, this being t
Page 76 and 77: Economic revenue (%) Fig. 61234510,
Page 78 and 79: Good relations with the business co
Page 80 and 81: Further, how can a newspaper, whose
Page 82 and 83: Service for civil society (%) Fig.
Page 84 and 85: The Norwegian medi
Page 86 and 87: Have you ever been put under pressu
Page 88 and 89: Do you feel threatened in your posi
Page 91 and 92: 4. Number of Title
Page 93 and 94: 5. Country Reports5.1 Germany5.1.1
Page 95 and 96: Süddeutsche Zeitung (463,000), Lei
Page 97 and 98: publisher, the Axel Springer Verlag
Page 99 and 100: A three directional strategy is wha
Page 101 and 102: 5.1.2 Survey ResultsBacked by tradi
Page 103: Cross-ownership has also increased
Page 109 and 110: Understandably all German journalis
Page 111 and 112: Do you feel threatened in your posi
Page 113 and 114: As also seen in Germany, the data p
Page 115 and 116: 5.2.2 Survey ResultsFinland compete
Page 117 and 118: Newspaper chains were the logical r
Page 119 and 120: 5.3 United Kingdom5.3.1 Country Rep
Page 121 and 122: • Daily Mail and General Trust: D
Page 123 and 124: Is there a works council at your ne
Page 125 and 126: Economic revenue (%) Fig. 61234510,
Page 129 and 130: Do you feel free to voice and write
Page 131: Do you feel threatened in your posi
Page 134 and 135: Newspaper reach (%)All Adults 30.1M
Page 136 and 137: As regards ownership concentration,
Page 138 and 139: Financial BackgroundDespite the pre
Page 140 and 141: 5.4.2 Survey resultsIf Finnish jour
Page 142 and 143: of those mini-comp
Page 144 and 145: for example, is very clear on this
Page 146 and 147: Newspaper reach (%)All Adults 40.1M
Page 148 and 149: 5.5.2 Survey ResultsAn anonymous It
Page 150 and 151: portfolio. In addition, as democrat
Page 152 and 153: Mr. Berlusconi’s TV advertisement
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5.6 Lithuania5.6.1 Country ReportCa
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is quite remarkable. The</s
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Lithuania is a small country with a
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Another tendency is that newspapers
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Only in 2003, the daily newspaper L
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Newspaper reach (%)All Adults 31.7M
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October 22 2003 was an historic dat
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5.7.2 Survey ResultsSince the end <
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y a mostly anonymous to the general
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On a daily, practical basis there
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Newspaper reach (%)All Adults 15Sou
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so-called “human interest” stor
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indicated that Rodipet applies a di
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5.8.2 Survey ResultsAlthough a smal
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12345Objectivity (%) Fig. 57,114,32
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Strengthening of d
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Do you feel threatened in your posi
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emerging CEE countries with regard
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- Create in all OSCE participating
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Organization for Security and Co-op
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1. In which country are you working
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17. Who defines the editorial line
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29. How would you describe the situ
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- This common code of</stro
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Personal and business interestsIt i
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Orkla Media’s
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www.osce.org/fomJohannes von Dohnan
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