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The Impact of Media Concentration on Professional ... - OSCE

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As also seen in Germany, the data provided by WAN shows ac<strong>on</strong>tinuous decrease <str<strong>on</strong>g>of</str<strong>on</strong>g> both the number <str<strong>on</strong>g>of</str<strong>on</strong>g> daily newspapertitles and circulati<strong>on</strong> in the years 1998 to 2002.Newspaper reach (%)All Adults 86Men 87Women 84MHS (Main Household Shopper) 89Source: World Associati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Newspapers (2003) World Press Trends 2003.<str<strong>on</strong>g>The</str<strong>on</strong>g> two largest nati<strong>on</strong>al dailies, Helsingin Sanomat (circulati<strong>on</strong>440,000) and Ilta-Sanomat (218,000) both bel<strong>on</strong>g to theSanoma WSOY group. <str<strong>on</strong>g>The</str<strong>on</strong>g> third largest paper is the nati<strong>on</strong>alevening paper Iltalehti (133,000), which is owned by Alpress,as is the largest regi<strong>on</strong>al daily Aahulehti (135,000). <str<strong>on</strong>g>The</str<strong>on</strong>g> weeklyediti<strong>on</strong>s <str<strong>on</strong>g>of</str<strong>on</strong>g> these papers are also the country’s most popularSunday papers. 78<str<strong>on</strong>g>The</str<strong>on</strong>g> main media companies in Finland are Sanoma WSOYand Alma <str<strong>on</strong>g>Media</str<strong>on</strong>g>. Helsinki based Sanoma WSOY, which ownsFinland’s two largest nati<strong>on</strong>al dailies, as well as a number <str<strong>on</strong>g>of</str<strong>on</strong>g>local papers, printing plants and Channel Four TV stati<strong>on</strong>, is thesec<strong>on</strong>d largest Nordic media group after the Swedish B<strong>on</strong>niergroup. Following the acquisiti<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> parts <str<strong>on</strong>g>of</str<strong>on</strong>g> the Dutch VNUgroup the group is also present in Eastern, Central and WesternEurope. Besides the leading role in the newspaper sector,Sanoma WSOY publishes magazines and books and owns interalia the sec<strong>on</strong>d commercial TV channel and Finland’s largest77 European Federati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Journalists, European <str<strong>on</strong>g>Media</str<strong>on</strong>g> Ownership: Threats <strong>on</strong> theLandscape. A Survey <str<strong>on</strong>g>of</str<strong>on</strong>g> who owns what in Europe (EFJ, Brussels, 2002) 11.78 European Federati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Journalists, European <str<strong>on</strong>g>Media</str<strong>on</strong>g> Ownership: Threats <strong>on</strong> theLandscape. A Survey <str<strong>on</strong>g>of</str<strong>on</strong>g> who owns what in Europe (EFJ, Brussels, 2002) 12.COUNTRY REPORTS – FINLAND 113

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