The Impact of Media Concentration on Professional ... - OSCE

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Political loyality (%) Fig. 8123455,236,857,80 10 20 30 40 50 60editorial guidelines set in stone by the publisher’s political convictions.But at least according to the questionnaires returnedand individual interviews, German publishers concede amplespace for editorial interpretation <strong>of</strong> these guidelines.<strong>The</strong> daily newspapers’ interest in maintaining their editorialindependence is demonstrated also, by the journalists’impression that good relations with the business communityin the sense <strong>of</strong> shady under-the-table deals, belong in the category<strong>of</strong> “don’ts” in German journalism. (Fig 9)It comes as no surprise that credibility with the readershipranks top with German editors-in-chief and their staff. (Fig 10)Good relations with the business community (%) Fig. 91234515,721,026,336,80 10 20 30 40 50Credibility and readership (%) Fig. 10123455,030,00 10 20 30 40 50 60106 THE IMPACT OF MEDIA CONCENTRATION ON PROFESSIONAL JOURNALISM
Service for civil society (%) Fig. 111234527,733,338,80 10 20 30 40 50As does the awareness <strong>of</strong> the journalistic duty to render servicefor the German civil society; (Fig. 11)And finally the newspapers’ essential role in strengtheningthe democratic process. (Fig 12)Strengthening <strong>of</strong> democratic process (%) Fig. 12123455,616,633,344,40 10 20 30 40 50Might Germany be a journalist’s secret paradise? All warningsreceived during private interviews about the detrimentalinfluence <strong>of</strong> advertisement on editorial content seem to haveevaporated all <strong>of</strong> a sudden. No indication that such influencemight have a negative impact on the editorial line’s objectives<strong>of</strong> truth and objectivity. No hint that the trade union’s complaintabout dramatic changes in the relations between workscouncils and publishers might have at least a minimum resemblancewith reality.<strong>The</strong> overall positive picture <strong>of</strong> working conditions in the Germandaily newspaper environment surely continues unabated with 67per cent <strong>of</strong> the participating journalists affirming to work under aregime similar to that <strong>of</strong> the Orkla-Principles on editorial independence.(Fig 13)COUNTRY REPORTS – GERMANY 107
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REPRESENTATIVE ON FREEDOM OF THE ME
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ContentsPrefaceby Freimut Duve 9Int
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6. Conclusions 187AnnexQuestionnair
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advertisement is very insecure, mak
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industrial lobbying groups still di
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1. The Imp
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sidents” had been imprisoned. “
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determined Freedom of</stro
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co-operate fully with the OSCE Repr
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Such independence, however, comes a
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and mirror of the
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30 million rely exclusively on info
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Unchecked, concentration will reduc
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protected, a certain level
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indication of the
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time, as the concept of</st
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It appears, however, that this posi
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1.7 New Threats on the Horizon1.7.1
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owns or controls not only the three
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Target countries sometimes interpre
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independence proposed by the OSCE R
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groups to grow. And there is the in
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areas of Central a
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Directly or indirectly Mr. Silvio B
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Yet this simple notion appears to b
Page 55 and 56: newspaper firms. Using the argument
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Page 59: tation of this for
Page 62 and 63: This limitation in no way indicates
Page 64 and 65: press is ridiculous. Journalists co
Page 66 and 67: But these progressive aspects <stro
Page 68 and 69: Nevertheless, the loss of</
Page 70 and 71: may well be true for journalists fr
Page 72 and 73: Is there a works council at your ne
Page 74 and 75: will go to television, this being t
Page 76 and 77: Economic revenue (%) Fig. 61234510,
Page 78 and 79: Good relations with the business co
Page 80 and 81: Further, how can a newspaper, whose
Page 82 and 83: Service for civil society (%) Fig.
Page 84 and 85: The Norwegian medi
Page 86 and 87: Have you ever been put under pressu
Page 88 and 89: Do you feel threatened in your posi
Page 91 and 92: 4. Number of Title
Page 93 and 94: 5. Country Reports5.1 Germany5.1.1
Page 95 and 96: Süddeutsche Zeitung (463,000), Lei
Page 97 and 98: publisher, the Axel Springer Verlag
Page 99 and 100: A three directional strategy is wha
Page 101 and 102: 5.1.2 Survey ResultsBacked by tradi
Page 103 and 104: Cross-ownership has also increased
Page 105: Economic revenue (%) Fig. 61234515,
Page 109 and 110: Understandably all German journalis
Page 111 and 112: Do you feel threatened in your posi
Page 113 and 114: As also seen in Germany, the data p
Page 115 and 116: 5.2.2 Survey ResultsFinland compete
Page 117 and 118: Newspaper chains were the logical r
Page 119 and 120: 5.3 United Kingdom5.3.1 Country Rep
Page 121 and 122: • Daily Mail and General Trust: D
Page 123 and 124: Is there a works council at your ne
Page 125 and 126: Economic revenue (%) Fig. 61234510,
Page 127 and 128: Service for civil society (%) Fig.
Page 129 and 130: Do you feel free to voice and write
Page 131: Do you feel threatened in your posi
Page 134 and 135: Newspaper reach (%)All Adults 30.1M
Page 136 and 137: As regards ownership concentration,
Page 138 and 139: Financial BackgroundDespite the pre
Page 140 and 141: 5.4.2 Survey resultsIf Finnish jour
Page 142 and 143: of those mini-comp
Page 144 and 145: for example, is very clear on this
Page 146 and 147: Newspaper reach (%)All Adults 40.1M
Page 148 and 149: 5.5.2 Survey ResultsAn anonymous It
Page 150 and 151: portfolio. In addition, as democrat
Page 152 and 153: Mr. Berlusconi’s TV advertisement
Page 154 and 155: 5.6 Lithuania5.6.1 Country ReportCa
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is quite remarkable. The</s
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Lithuania is a small country with a
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Another tendency is that newspapers
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Only in 2003, the daily newspaper L
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Newspaper reach (%)All Adults 31.7M
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October 22 2003 was an historic dat
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5.7.2 Survey ResultsSince the end <
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y a mostly anonymous to the general
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On a daily, practical basis there
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Newspaper reach (%)All Adults 15Sou
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so-called “human interest” stor
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indicated that Rodipet applies a di
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5.8.2 Survey ResultsAlthough a smal
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12345Objectivity (%) Fig. 57,114,32
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Strengthening of d
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Do you feel threatened in your posi
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emerging CEE countries with regard
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- Create in all OSCE participating
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Organization for Security and Co-op
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1. In which country are you working
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17. Who defines the editorial line
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29. How would you describe the situ
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- This common code of</stro
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Personal and business interestsIt i
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Orkla Media’s
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www.osce.org/fomJohannes von Dohnan
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