The Impact of Media Concentration on Professional ... - OSCE

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5.8.2 Survey ResultsAlthough a small majority <strong>of</strong> the journalists asked have aworks council at their paper the influence <strong>of</strong> these institutionsis considered rather mediocre. (Fig. 1) However, there are noanswers claiming that a works council would have “no influenceat all”, as the following two graphs show. (Fig. 2)Is there a works council at your newpaper? Fig. 1Yes 53No 470 10 20 30 40 50 60 70 80 90 100In the next questions the answers from the survey sometimesvary considerably from the information gathered from face t<strong>of</strong>ace interviews with journalists, NGOs and other experts inBucharest in September 2003. Two reasons for these differentresults seem most likely: either only journalists in a good positionand with high ethical and pr<strong>of</strong>essional standards haveanswered the survey in the first place, or many <strong>of</strong> the answersgiven do not display the actual situation but instead the situationas the journalists would like it to be.In contrast to the face to face interviews the anonymoussurvey shows that nearly two-thirds <strong>of</strong> the asked journalistsdon’t think that advertisement is influencing the editorial line<strong>of</strong> their paper. However, taking a look at the actual situation it12345How influential is this works council on a scale from 1 to 5,1 being ”very influential“ and 5 being ”not influential at all“?12,512,5Fig. 20 10 20 30 40 50 60 70 8075,0180 THE IMPACT OF MEDIA CONCENTRATION ON PROFESSIONAL JOURNALISM
Does advertisement influence the editorial line<strong>of</strong> your newspaper? Fig. 3Yes 27No 730 10 20 30 40 50 60 70 80 90 100is reported that there seems to be quite some pressure by stateowned and private companies regarding the allotment <strong>of</strong> advertisementbudgets. Empirical evidence showing to what extentthis allotment is dependent on the editorial line <strong>of</strong> the papercould not be clarified in this study, neither in the face to faceinterviews nor in the trend that the survey shows. (Fig. 3)<strong>The</strong> next question, recalling nine different factors whichmight be <strong>of</strong> importance for the editorial line <strong>of</strong> the paper, againpaints a picture <strong>of</strong> a media landscape in Romania with a highdegree <strong>of</strong> pr<strong>of</strong>essionalization and idealistic journalists.How important are the following criteria for the editorialline <strong>of</strong> your paper on a scale from 1 to 5, where 1 stands for“very important” and 5 stands for “not important at all”?Both “Truth” (Fig. 4) and “Objectivity” (Fig. 5) were mostlyconsidered “very important” by the Romanian journalists inour sample. However, while nobody thinks that the criteria“Truth” is “not important at all” this distinction is not as clearwith the criteria “Objectivity”.Truth (%) Fig. 4123457,17,17,17,171,40 10 20 30 40 50 60 70 80COUNTRY REPORTS – ROMANIA 181
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REPRESENTATIVE ON FREEDOM OF THE ME
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ContentsPrefaceby Freimut Duve 9Int
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6. Conclusions 187AnnexQuestionnair
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advertisement is very insecure, mak
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industrial lobbying groups still di
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1. The Imp
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sidents” had been imprisoned. “
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determined Freedom of</stro
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co-operate fully with the OSCE Repr
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Such independence, however, comes a
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and mirror of the
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30 million rely exclusively on info
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Unchecked, concentration will reduc
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protected, a certain level
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indication of the
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time, as the concept of</st
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It appears, however, that this posi
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1.7 New Threats on the Horizon1.7.1
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owns or controls not only the three
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Target countries sometimes interpre
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independence proposed by the OSCE R
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groups to grow. And there is the in
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areas of Central a
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Directly or indirectly Mr. Silvio B
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Yet this simple notion appears to b
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newspaper firms. Using the argument
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a contribution to democratization a
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tation of this for
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This limitation in no way indicates
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press is ridiculous. Journalists co
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But these progressive aspects <stro
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Nevertheless, the loss of</
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may well be true for journalists fr
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Is there a works council at your ne
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will go to television, this being t
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Economic revenue (%) Fig. 61234510,
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Good relations with the business co
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Further, how can a newspaper, whose
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Service for civil society (%) Fig.
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The Norwegian medi
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Have you ever been put under pressu
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Do you feel threatened in your posi
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4. Number of Title
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5. Country Reports5.1 Germany5.1.1
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Süddeutsche Zeitung (463,000), Lei
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publisher, the Axel Springer Verlag
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A three directional strategy is wha
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5.1.2 Survey ResultsBacked by tradi
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Cross-ownership has also increased
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Understandably all German journalis
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Do you feel threatened in your posi
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As also seen in Germany, the data p
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5.2.2 Survey ResultsFinland compete
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Newspaper chains were the logical r
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5.3 United Kingdom5.3.1 Country Rep
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• Daily Mail and General Trust: D
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Is there a works council at your ne
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Page 129 and 130: Do you feel free to voice and write
Page 131: Do you feel threatened in your posi
Page 134 and 135: Newspaper reach (%)All Adults 30.1M
Page 136 and 137: As regards ownership concentration,
Page 138 and 139: Financial BackgroundDespite the pre
Page 140 and 141: 5.4.2 Survey resultsIf Finnish jour
Page 142 and 143: of those mini-comp
Page 144 and 145: for example, is very clear on this
Page 148 and 149: 5.5.2 Survey ResultsAn anonymous It
Page 150 and 151: portfolio. In addition, as democrat
Page 152 and 153: Mr. Berlusconi’s TV advertisement
Page 154 and 155: 5.6 Lithuania5.6.1 Country ReportCa
Page 156 and 157: is quite remarkable. The</s
Page 158 and 159: Lithuania is a small country with a
Page 160 and 161: Another tendency is that newspapers
Page 162 and 163: Only in 2003, the daily newspaper L
Page 166 and 167: October 22 2003 was an historic dat
Page 168 and 169: 5.7.2 Survey ResultsSince the end <
Page 170 and 171: y a mostly anonymous to the general
Page 172 and 173: On a daily, practical basis there
Page 174 and 175: Newspaper reach (%)All Adults 15Sou
Page 176 and 177: so-called “human interest” stor
Page 178 and 179: indicated that Rodipet applies a di
Page 182 and 183: 12345Objectivity (%) Fig. 57,114,32
Page 184 and 185: Strengthening of d
Page 186 and 187: Do you feel threatened in your posi
Page 188 and 189: emerging CEE countries with regard
Page 190 and 191: - Create in all OSCE participating
Page 193 and 194: Organization for Security and Co-op
Page 195 and 196: 1. In which country are you working
Page 197 and 198: 17. Who defines the editorial line
Page 199 and 200: 29. How would you describe the situ
Page 201 and 202: - This common code of</stro
Page 203 and 204: Personal and business interestsIt i
Page 205: Orkla Media’s
Page 208: www.osce.org/fomJohannes von Dohnan
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