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The Impact of Media Concentration on Professional ... - OSCE

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media) been unsuccessfully explored, the state would have t<str<strong>on</strong>g>of</str<strong>on</strong>g>inancially guarantee a basic provisi<strong>on</strong> to the nati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> qualitynews and informati<strong>on</strong>, free <str<strong>on</strong>g>of</str<strong>on</strong>g> state or commercially inducedinterventi<strong>on</strong>”. 63Such ideas are not new. <str<strong>on</strong>g>The</str<strong>on</strong>g> German centre-left Governmentthought, already in the 1970s, <str<strong>on</strong>g>of</str<strong>on</strong>g> a pilot project organizedal<strong>on</strong>g such lines. <str<strong>on</strong>g>The</str<strong>on</strong>g> proposal was, however, aband<strong>on</strong>ed almostimmediately as the treatment <str<strong>on</strong>g>of</str<strong>on</strong>g> daily newspapers as public servicecompanies would have significantly infringed <strong>on</strong> the entrepreneurialrights <str<strong>on</strong>g>of</str<strong>on</strong>g> the private owners <str<strong>on</strong>g>of</str<strong>on</strong>g> daily newspapers.As every legislative framework meant to limit ownershipand entrepreneurial rights is c<strong>on</strong>trary to the principles <str<strong>on</strong>g>of</str<strong>on</strong>g> anopen and democratic market ec<strong>on</strong>omy, editorial independencein the end can <strong>on</strong>ly be guaranteed by the voluntary acceptance<str<strong>on</strong>g>of</str<strong>on</strong>g> a framework <str<strong>on</strong>g>of</str<strong>on</strong>g> principles.<str<strong>on</strong>g>The</str<strong>on</strong>g> <strong>OSCE</strong> Representative <strong>on</strong> Freedom <str<strong>on</strong>g>of</str<strong>on</strong>g> the <str<strong>on</strong>g>Media</str<strong>on</strong>g> hasproposed a set <str<strong>on</strong>g>of</str<strong>on</strong>g> principles for guaranteeing editorial independence.This proposal includes• total transparency <str<strong>on</strong>g>of</str<strong>on</strong>g> the ownership structure <str<strong>on</strong>g>of</str<strong>on</strong>g> all journalisticmedia to the public;• a comm<strong>on</strong> code <str<strong>on</strong>g>of</str<strong>on</strong>g> c<strong>on</strong>duct reached between the staff andthe management <strong>on</strong> basic journalistic principles, including:– standing up for Human Rights– standing up for the fundamental democratic rights, theparliamentary system and internati<strong>on</strong>al understanding,as laid down in the United Nati<strong>on</strong>s– fighting totalitarian activities <str<strong>on</strong>g>of</str<strong>on</strong>g> any political tendency– fighting any nati<strong>on</strong>alist or racial discriminati<strong>on</strong>• a clear and public statement <strong>on</strong> any instituti<strong>on</strong>al politicalaffiliati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> a journalistic media;• a commitment <str<strong>on</strong>g>of</str<strong>on</strong>g> media companies, holding more than <strong>on</strong>etitle to safeguard journalistic independence and plurality as56 THE IMPACT OF MEDIA CONCENTRATION ON PROFESSIONAL JOURNALISM

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