The Impact of Media Concentration on Professional ... - OSCE

Does advertisement influence the editorial line<strong>of</strong> your newspaper? Fig. 3Yes 27No 730 10 20 30 40 50 60 70 80 90 100is reported that there seems to be quite some pressure by stateowned and private companies regarding the allotment <strong>of</strong> advertisementbudgets. Empirical evidence showing to what extentthis allotment is dependent on the editorial line <strong>of</strong> the papercould not be clarified in this study, neither in the face to faceinterviews nor in the trend that the survey shows. (Fig. 3)<strong>The</strong> next question, recalling nine different factors whichmight be <strong>of</strong> importance for the editorial line <strong>of</strong> the paper, againpaints a picture <strong>of</strong> a media landscape in Romania with a highdegree <strong>of</strong> pr<strong>of</strong>essionalization and idealistic journalists.How important are the following criteria for the editorialline <strong>of</strong> your paper on a scale from 1 to 5, where 1 stands for“very important” and 5 stands for “not important at all”?Both “Truth” (Fig. 4) and “Objectivity” (Fig. 5) were mostlyconsidered “very important” by the Romanian journalists inour sample. However, while nobody thinks that the criteria“Truth” is “not important at all” this distinction is not as clearwith the criteria “Objectivity”.Truth (%) Fig. 4123457,17,17,17,171,40 10 20 30 40 50 60 70 80COUNTRY REPORTS – ROMANIA 181