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The Impact of Media Concentration on Professional ... - OSCE

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Newspaper reach (%)All Adults 15Source: World Associati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Newspapers (2003) World Press Trends 2003.<str<strong>on</strong>g>The</str<strong>on</strong>g>re are over 20 daily newspapers published in Bucharest, most<str<strong>on</strong>g>of</str<strong>on</strong>g> them calling themselves nati<strong>on</strong>al newspapers. However, <strong>on</strong>lythree or four can claim print runs and circulati<strong>on</strong> over the100,000 threshold. In the last several years local newspapershave increased their quality and readership. <str<strong>on</strong>g>The</str<strong>on</strong>g>ir daily local orregi<strong>on</strong>al circulati<strong>on</strong> varies between 2-3,000 and 30-40,000copies. Romania has 40 counties with approximately 200 localtitles <str<strong>on</strong>g>of</str<strong>on</strong>g> which 150 are daily and 50 weekly newspapers.<str<strong>on</strong>g>The</str<strong>on</strong>g> market <str<strong>on</strong>g>of</str<strong>on</strong>g> nati<strong>on</strong>al daily newspapers in Romania isnow dominated by four companies, two Romanian and tw<str<strong>on</strong>g>of</str<strong>on</strong>g>oreign:<str<strong>on</strong>g>The</str<strong>on</strong>g> number <strong>on</strong>e nati<strong>on</strong>al daily newspaper Libertatae(167,000) is owned by the Swiss media company Ringier.Ringier also publishes the financial weekly Capital and a number<str<strong>on</strong>g>of</str<strong>on</strong>g> women’s and c<strong>on</strong>sumer magazines and TV guides. <str<strong>on</strong>g>The</str<strong>on</strong>g>sec<strong>on</strong>d best selling nati<strong>on</strong>al daily Evenimentul Zilei (110,000)was held by the German publishing house Gruner + Jahr, but itwas sold to Ringier in October 2003. 105 , decreasing the number<str<strong>on</strong>g>of</str<strong>on</strong>g> owners <str<strong>on</strong>g>of</str<strong>on</strong>g> nati<strong>on</strong>al dailies from five to four.<str<strong>on</strong>g>The</str<strong>on</strong>g> German WAZ holds <strong>on</strong>ly a 51 per cent interest in thedaily Trustul des Presa Nati<strong>on</strong>al and a 50 per cent stake in RomaniaLibera through a joint venture with Trustul Mehrh. 106<str<strong>on</strong>g>Media</str<strong>on</strong>g> Pro, a company owned by Adrian Sarbu, publishesthe largest financial daily and owns besides the TV and radiostati<strong>on</strong> Pro, two printing houses, a distributi<strong>on</strong> network andabout 200 other media and n<strong>on</strong>-media companies.Jurnalul Nati<strong>on</strong>al (80,000) is the sec<strong>on</strong>d nati<strong>on</strong>al newspaperthat is owned by a Romanian media house bel<strong>on</strong>ging to174 THE IMPACT OF MEDIA CONCENTRATION ON PROFESSIONAL JOURNALISM

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