The Impact of Media Concentration on Professional ... - OSCE
The Impact of Media Concentration on Professional ... - OSCE
The Impact of Media Concentration on Professional ... - OSCE
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PNP owns 100 per cent <str<strong>on</strong>g>of</str<strong>on</strong>g> Dziennik Zachodni (95,000), Expressilustrowany (75,000), Dziennik polski (75,000), Dziennik Baltycki(70,000), Trybuna Slaska (65,000), Gazeta poznanska (50,000),Gazeta Krakowska (40,000), Gazeta Olsztysaka (35,000), andGazeta Wroclawska (30,000). 100<str<strong>on</strong>g>The</str<strong>on</strong>g> Swedish company B<strong>on</strong>nier is in a joint venture withMarieberg publishing the daily Superexpress and Puls Biznesu(20,700). 101<str<strong>on</strong>g>The</str<strong>on</strong>g> European Federati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Journalists sees a decline <str<strong>on</strong>g>of</str<strong>on</strong>g>quality and impartiality in Polish media due to the rapid growthin the last years. In order to cut down the costs, publishers <str<strong>on</strong>g>of</str<strong>on</strong>g>tenprefer to employ paid “amateurs” than experienced pr<str<strong>on</strong>g>of</str<strong>on</strong>g>essi<strong>on</strong>als.But lower standards go together with a widespread demandfor sensati<strong>on</strong>al, entertainment-style journalism. EFJ reports thata big threat for independent journalism can be seen , althoughsome observers think that foreign investors stabilize the Polishpress and allow it to remain independent because the Westernmedia companies are <strong>on</strong>ly interested in pr<str<strong>on</strong>g>of</str<strong>on</strong>g>it and revenue.<str<strong>on</strong>g>The</str<strong>on</strong>g>ir owners are believed to rarely intervene in editorial c<strong>on</strong>tentand political issues. 102EFJ further reports that Poles regard the Orkla-owned newspaperRzeczpospolita as very reliable, with high-quality informati<strong>on</strong>and analysis. In some cities, Orkla has invested in two dailiesand has preserved the differences between them. PNP, <strong>on</strong> theother hand, aimed to unify the c<strong>on</strong>tent and form <str<strong>on</strong>g>of</str<strong>on</strong>g> the titles itholds. 10398 European Federati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Journalists, Eastern Empires. Foreign Ownership in Central andEastern European <str<strong>on</strong>g>Media</str<strong>on</strong>g>: Ownership, Policy Issues and Strategies (EFJ, Brussels, 2003) 41.99 European Federati<strong>on</strong> <str<strong>on</strong>g>of</str<strong>on</strong>g> Journalists, European <str<strong>on</strong>g>Media</str<strong>on</strong>g> Ownership: Threats <strong>on</strong> theLandscape. A Survey <str<strong>on</strong>g>of</str<strong>on</strong>g> who owns what in Europe (EFJ, Brussels, 2002) 33.100 Ibid. 43.101 Ibid. 46.102 Ibid. 48.103 Ibid. 48.COUNTRY REPORTS – POLAND 165