1a. IntroSUS 2003 - University of Maryland University College

MarketingCourses in marketing (designated MRKT) may be applied asappropriate (according to individual program requirements)toward• a major or minor in marketing, business administration, ormanagement studies;• a certificate in various business-related areas; and• electives.A description of the curriculum for the marketing major andminor begins on p. 74. Descriptions of other management-relatedcurricula may be found on the following pages: accounting (p. 33),business administration (p. 39), environmental management (p. 56),fire science (p. 59), human resource management (p. 66), and managementstudies (p. 72).MRKT 310 Marketing Principles andOrganization (3)Prerequisite: ECON 203. An introduction to the field of marketing,intended to develop a general understanding and appreciationof the forces, institutions, and methods involved in marketinga variety of goods and services. Topics include segmentation,target marketing, positioning, developing new products, pricing,distributing and promoting goods and services, and sales andmarketing management. Students may receive credit for only oneof the following courses: BMGT 350, MGMT 322, MRKT 310,or TMGT 322.MRKT 312 Services Marketing (3)Prerequisite: MRKT 310. Evaluation of successes and failures inthe marketing of services in service businesses, professional servicefirms, and government agency settings. Topics include marketingresearch and analysis; segmentation; strategic planning; design ofservices and training; customer service and service quality; channelmanagement; pricing; advertising and sales promotion; sales;and implementation, monitoring, and control. Students mayreceive credit only once under this course number and for onlyone of the following courses: BMGT 498D, MGMT 498D, orMRKT 312.MRKT 314 Nonprofit Marketing (3)Prerequisite: MRKT 310. An introduction to key issues in nonprofitmarketing. Topics include nonprofit marketing issues relatedto constituencies, planning, products and services, membership,and promotion, as well as association and social marketing. Studentsmay receive credit for only one of the following courses:BMGT 398B or MRKT 314.MRKT 318 Exploring Internet Marketing (1)Recommended: MRKT 310. An exploration of various potentialuses and goals of Internet marketing in addition to its obviousrole of inducing sales or generating sales leads. Topics include therole of electronic commerce in the marketing mix, advantages ofusing the Internet as a marketing tool, the ethical and legal constraintsof Internet marketing, and creative strategies for implementingInternet marketing campaigns. Current publications,online computer exercises, and class discussions are used to examinemarketing via the Internet. Students may receive credit foronly one of the following courses: BMGT 398O, BMGT 398R,MGMT 398O, MGMT 398R, or MRKT 318.MRKT 353 Retail Management (3)Prerequisite: MRKT 310. A review of the organization, location,design, layout, management, and policies of retail stores. Topicsinclude retail planning, administration, operational control, customerbehavior, competition, marketing channels, the legal environment,financial planning, merchandise planning and buying,credit policies, pricing, brands, and advertising and promotion.Personal selling, customer service, sales management, strategicplanning, human resource management, training, and informationtechnologies commonly applied in retailing are also examined.Students may receive credit for only one of the followingcourses: BMGT 353 or MRKT 353.MRKT 354 Integrated MarketingCommunications (3)Prerequisite: MRKT 310. An in-depth study of promotionalactivities such as advertising, personal selling, sales promotions,and direct marketing (including use of the Internet). Emphasis ison strategic planning of promotional activities to communicatewith customers to achieve marketing objectives. The relationshipof integrated marketing communications to other elements ofpromotional activities is also explored. Students may receive creditfor only one of the following courses: BMGT 354 or MRKT 354.206