1a. IntroSUS 2003 - University of Maryland University College

ObjectivesThe student who graduates with a minor in marketing will be able to•Explain the eight universal marketing processes for consumerand organizational markets: (1) environmental scanning andanalysis; (2) marketing research and analysis; (3) segmentation,targeting, and positioning; (4) product development and differentiation;(5) valuation and pricing; (6) channel and value-chainmanagement; (7) integrated marketing communication; and(8) relationship building.•Describe the complexities of global markets and how the eightuniversal marketing processes apply to global marketing.•Develop basic skills in identifying, gaining access, and evaluatingrelevant resources, and integrating new information into themarketing decision-making process.•Develop basic skills in the technological applications used bythe marketing profession to enhance the eight universal marketingprocesses.•Develop effective written and oral communications consistentwith the professional marketing environment.Requirements for the MinorA minor in marketing requires the completion of 15 semesterhours of coursework in marketing, at least 9 of which must beearned in courses numbered 300 or above. Specific course requirementsare listed below. If a specific course required for the minor istaken instead to satisfy the requirements for the major, anothercourse in the same discipline should be substituted to fulfill therequired minimum number of semester hours for the minor. Anycourse used to replace an upper-level course should also be classifiedas upper level.For a listing of all the requirements for the bachelor’s degree, studentsshould refer to pp. 22–23.Marketing Coursework (15 s.h.)Required Foundation Course (3 s.h.)Students must take the following foundation course:MRKT 310 Marketing Principles and Organization (3)Supplemental Minor Courses (12 s.h.)Students must take four or more courses designated MRKT from those listedas fulfilling the requirements for the marketing major.Mathematical SciencesStudents may seek an academic minor in mathematical sciences.Minor in Mathematical SciencesThe mathematical sciences minor complements the skills the studentgains in his or her major discipline by developing skills insolving mathematical problems and addressing complex and technicalmaterials and by providing a mathematical background tosupport study in other areas, such as business and management,computer and information technology, and the biological andsocial sciences.ObjectivesThe student who graduates with a minor in mathematical scienceswill be able to•Understand and analyze problems that need mathematical analysis.•Use appropriate tools and software in the formulation and generationof solutions to problems.•Demonstrate knowledge of content in diverse areas of mathematicsand related fields.•Translate real-world problems into mathematical models anddemonstrate the application of mathematics in solving thoseproblems.•Demonstrate proficiency in written assignments and oral presentations.Requirements for the MinorA minor in mathematical sciences requires the completion of17 semester hours of coursework in mathematics, at least 6 ofwhich must be earned in courses numbered 300 or above. Specificcourse requirements are listed on the next page. If a specific courserequired for the minor is taken instead to satisfy the requirementsfor the major, another course in the same discipline should besubstituted to fulfill the required minimum number of semesterhours for the minor. Any course used to replace an upper-levelcourse should also be classified as upper level.For a listing of all the requirements for the bachelor’s degree, studentsshould refer to pp. 22–23.76