1a. IntroSUS 2003 - University of Maryland University College

MRKT 475 Sales Management (3)Prerequisite: MRKT 310. An overview of the role of the salesmanager, both at headquarters and in the field, in managing people,resources, and functions of marketing. The problems of organizing,forecasting, planning, communicating, evaluating, and controllingsales are analyzed. Quantitative techniques and pertinentconcepts of behavioral science are applied to the management ofthe sales effort and sales force. Students may receive credit for onlyone of the following courses: BMGT 455 or MRKT 475.MRKT 486A Internship in MarketingThrough Co-op (3)Prerequisite: Formal admission to the Co-op program (programrequirements are listed on p. 18). An opportunity to combineacademic theory with new, career-related experience in marketing.At least 12 hours per week must be devoted to new tasksfor a minimum of 180 hours during the Co-op session; fournew tasks must be delineated in the Learning Proposal; and thecourse requirements must be completed. May be repeated uponapproval of a new Learning Proposal that demonstrates new tasksand objectives related to marketing and that continues to advanceapplication of academic theory in the workplace. Students mayearn up to 15 semester hours in all internship coursework throughCo-op toward a first bachelor’s degree and up to 9 semester hourstoward a second bachelor’s degree. Co-op credits may not be usedfor general education requirements and, unless otherwise specified,no more than 6 Co-op credits may be used in the academicmajor and minor (combined).MRKT 486B Internship in MarketingThrough Co-op (6)Prerequisite: Formal admission to the Co-op program (programrequirements are listed on p. 18). An opportunity to combineacademic theory with new, career-related experience in marketing.At least 20 hours per week must be devoted to new tasks fora total of 300 hours during the Co-op session; five to eight newtasks must be delineated in the Learning Proposal; and the courserequirements must be completed. May be repeated upon approvalof a new Learning Proposal that demonstrates new tasks and objectivesrelated to marketing and that continues to advance applicationof academic theory in the workplace. Students may earn upto 15 semester hours in all internship coursework through Co-optoward a first bachelor’s degree and up to 9 semester hours towarda second bachelor’s degree. Co-op credits may not be used forgeneral education requirements and, unless otherwise specified,no more than 6 Co-op credits may be used in the academic majorand minor (combined).MRKT 495 Marketing Policies andStrategies (3)(To be taken in student’s last 30 semester hours.) Prerequisites:MRKT 310 and one other marketing course. A study of integrativedecision making in marketing, with case studies. The use ofappropriate decision models is stressed, along with the analysis ofconsumers and markets. Students may receive credit for only oneof the following courses: BMGT 457 or MRKT 495.MathematicsCourses in mathematics (designated MATH) may be applied asappropriate (according to individual program requirements)toward• the general education requirement in mathematics (with theexception of MATH 009 and 012);• a minor in mathematical sciences;• a major in computer science; and• electives.Students who are planning to major or minor in management, computing,or science-related fields of business administration, computerand information science, or the biological or social sciences shouldconsider courses from sequence I. Students who are planning amajor or minor in computer science, mathematical sciences, or thephysical and engineering sciences should consider courses fromsequence II. Students in other majors or minors should refer to theirchosen curriculum for mathematics requirements.Sequence IMATH 012 Intermediate AlgebraMATH 107 College AlgebraMATH 220 Elementary Calculus IMATH 221 Elementary Calculus IIApproved course in statisticsSequence IIMATH 012 Intermediate AlgebraMATH 115* Pre-CalculusMATH 140 Calculus IMATH 141 Calculus IIMATH 240 Introduction to Linear AlgebraMATH 241 Calculus III* or MATH 107–108Students are strongly urged to complete lower-level mathematicscourses early in their college career.209