1a. IntroSUS 2003 - University of Maryland University College

•Understand and apply important management concepts andtheories from several disciplines.•Evaluate various strategies and operations for business, not-forprofit,and governmental organizations to determine the bestapproach.•Explain the global dimensions of various tasks: managing business,not-for-profit, and governmental organizations; analyzingglobal competition and competitive strategies; detecting importanttrends in international ventures; marketing, financing, andmanaging human resources; and integrating the emerging onlinemarketplace into overall organizational strategies.• Assess the significance of a multicultural, multinationalorganization.•Develop effective written and oral communication consistentwith the management and professional environment.Requirements for the MinorA minor in management studies requires the completion of 15 semesterhours of coursework in management studies, drawn from variousdisciplines as appropriate; at least 9 semester hours must be earnedin courses numbered 300 or above. Specific course requirements arelisted below. Courses may not duplicate those used to satisfy therequirements for the major.For a listing of all the requirements for the bachelor’s degree, studentsshould refer to pp. 22–23.Management Studies Coursework (15 s.h.)Required Course (3 s.h.)Students must take the following course:BMGT 364 Management and Organization Theory (3)Supplemental Minor Courses (12 s.h.)Students must take at least four courses from accounting, business and management,environmental management, fire science, human resource management,management studies, or marketing.Recommendation for the MinorThe following course is strongly recommended as a foundation course for studentswho have less than two years of managerial experience:BMGT 110 Introduction to Business and Management (3)MarketingStudents may seek either an academic major or minor in marketing.Major in MarketingThe marketing major develops well-rounded individuals with theskills required of today’s marketing professionals and the businessacumen to function in the global business environment. The curriculumprovides a balanced course of study that exposes studentsto a common body of knowledge and leads them to understandmarketing processes and situations, think independently, communicateeffectively, and appreciate their own and other cultures. Marketinggraduates should be well positioned to achieve increasinglyhigher levels of marketing management in corporations, marketingagencies, or entrepreneurial endeavors.ObjectivesThe student who graduates with a major in marketing will be able to•Critically evaluate marketing situations and make informedmarketing decisions.•Identify information needs critical to the practice of marketingand articulate questions, gain access to relevant resources, evaluateand organize information sources, and integrate new informationinto the marketing decision-making process.•Explain the eight universal marketing processes for consumerand organizational markets: (1) environmental scanning andanalysis; (2) marketing research and analysis; (3) segmentation,targeting, and positioning; (4) product development and differentiation;(5) valuation and pricing; (6) channel and value-chainmanagement; (7) integrated marketing communication; and(8) relationship building.•Explain the significance of global markets and the applicationof the eight universal marketing processes to develop globalmarketing plans.•Trace the historic evolution of the marketing discipline andhow marketing has contributed to the political, economic, andlegal environments of today’s global society.•Develop competency in the technological applications used bythe marketing profession to enhance the eight universal marketingprocesses.•Describe the complex nature of corporate ethics and the socialresponsibility of organizations in the conduct of marketingactivities, as well as the personal responsibility to understandother cultures and negotiate different perspectives.•Examine the benefits and consequences of marketing activitieson the physical environment and on the lives of others.74