1a. IntroSUS 2003 - University of Maryland University College

•Develop effective written and oral communications consistentwith the professional marketing environment.•Develop the leadership skills necessary to function as a seniorstaff member in a marketing department or marketing agency.Requirements for the MajorA major in marketing requires the completion of 36 semester hoursof coursework in marketing and business, at least 18 of which mustbe earned in courses numbered 300 or above. Specific courserequirements are listed below.Within the marketing major, students may choose general studyor a more structured track in promotion, sales, or marketing management.Students in all tracks must complete the business and marketingrequirements listed below, as well as those listed under theindividual track.For a listing of all the requirements for the bachelor’s degree, studentsshould refer to pp. 22–23.Marketing Coursework (36 s.h.)Required Business Courses (15 s.h.)Students must take one of the following accounting courses:ACCT 221 Principles of Accounting II (3)ACCT 301 Accounting for Nonaccounting Managers (3)Students must take the following business courses:BMGT 230 Business Statistics (3)BMGT 364 Management and Organization Theory (3)BMGT 380 Business Law I (3)BMGT 496 Business Ethics and Society (3)Required Marketing Courses (12 s.h.)Students must take the following marketing courses:MRKT 310 Marketing Principles and Organization (3)MRKT 410 Consumer Behavior (3)MRKT 412 Marketing Research Applications (3)MRKT 495 Marketing Policies and Strategies (3)*Supplemental Major Courses (9 s.h.)Students must take additional marketing courses, for a total of 9 semesterhours. No more than three 1-semester-hour courses may be applied.Additional Required Coursework (9 s.h.)Students must take the following courses; credit may be applied to generaleducation, minor, or elective requirements, as appropriate:ECON 201 Principles of Economics I (3)ECON 203 Principles of Economics II (3)MATH 107 College Algebra (3)Students must take one of the following courses to complete the general educationrequirement in computing:ACCT 326 Accounting Information Systems (3)IFSM 300 Information Systems in Organizations (3)RecommendationStudents are encouraged to take one of the following upper-level writingcourses:COMM 390 Writing for Managers (3)COMM 393/393X Technical Writing (3)COMM 394/394X Business Writing (3)Track OptionsPromotion Track (9 s.h.)In fulfilling the requirements for the marketing major, students who are pursuinga track in promotion must take the following courses within their supplementalmajor courses:MRKT 354 Integrated Marketing Communications (3)MRKT 456 Advertising (3)Students must also take one of the following courses within their supplementalmajor courses:MRKT 357 Marketing Public Relations (3)MRKT 457 Web Marketing (3)Sales Track (9 s.h.)In fulfilling the requirements for the marketing major, students who are pursuinga track in sales must take the following courses within their supplementalmajor courses:MRKT 371 Professional Selling (3)MRKT 471 Business Marketing (3)MRKT 475 Sales Management (3)Marketing Management Track (9 s.h.)In fulfilling the requirements for the marketing major, students who are pursuinga track in marketing management must take the following courses withintheir supplemental major courses:MRKT 353 Retail Management (3)MRKT 373 Marketing Channels (3)MRKT 475 Sales Management (3)Minor in MarketingThe marketing minor complements the skills the student gains inhis or her major discipline by enhancing the knowledge and skillsrelated to marketing situations and processes and the emergingglobal marketplace.* Should be taken in the student’s final 30 semester hours of study.75