Power to Prevent - National Diabetes Education Program - National ...

Appendix A:
Tips for developing your media kit
Tips for Publicizing Your Program
A large organization sponsoring Power to Prevent: A Family Lifestyle Approach to Diabetes Prevention may
want to create a media kit to announce the program, giving targeted information about the purpose,
strategy, and activities of the program. This information can encourage the media to promote a
particular aspect of the organization’s outreach. Visit the National Diabetes Education Program
(NDEP) Web site at www.ndep.nih.gov for more information on how to conduct a media event.
The NDEP Web site offers materials for working with the media specifcally on the topic of primary
diabetes prevention.
Creating the Media Kit
Media kits should contain:
A fact sheet (two-page maximum) about the program. Make sure to keep it simple and to place
the program logo and campaign theme on the sheet.
A current news release.
A public service announcement (PSA) for radio, television, and newspapers. For an example, see
Appendix B: Sample Public Service Announcement (PSA).
Black-and-white photographs of events or members from the program.
Examples of other materials for communicating with community members and organizations are
found at the end of this appendix (see section “Sample Letter to Potential Partners”), in Appendix
C: Sample Volunteer Thank You Letter, and in Appendix D: Sample Newsletter Article.
Packaging the Kit
Place the media kit in a double-pocket folder. Customize the folder by printing the program logo on
it, and include a business card.
Distributing the Kit
Make the kit available to media at program events where media coverage is desired. Distribute the
kit with public service announcements (PSAs) or press releases to newspapers and to television and
radio stations in advance of on-air presentations or promotions.
Updating the Kit
Update the kit at least every year, or more often if your program undergoes major changes.
NDEP Power to Prevent Appendices 3