Liberal Arts and Science - Manchester Community College ...

CERTIFICATES
Marketing, Certificate
Program Design
The Marketing certificate program is designed for students who are interested
in a career change or who already have a degree and are looking for a career
specialty.
Curriculum
Students may enroll full- or part- time. Since some courses are not offered in
both the fall and spring semesters, see an advisor about your schedule. Note:
All business courses numbered 100 or higher require students to be eligible
for ENG* 101 except BBG* 234.
Required Courses
BMG* 101 Introduction to Business Management 3
BMK* 201 Principles of Marketing 3
BMK* 202 Principles of Marketing II 3
BMK* 220 Sales 3
BMK* 241 Principles of Advertising 3
BMG* 204 Managerial Communications 3
Elective Choose 1 3
PSY* 111, ANT* 101, or SOC* 101
Elective Choose 1 3
BMK* 140, BMK* 217, or CST* 150
Total Credits Required: 24
Learning Outcomes
Upon successful completion of all Marketing certificate program requirements,
graduates will
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1. Understand marketing methods and institutions, including analysis and
interrelationship of the marketing mix.
2. Possess computer skills appropriate to the marketing area including
word processing, electronic spreadsheet, Internet browser, database
management, and presentation software.
3. Use the Internet for business purposes, including research, marketing,
and stock market analysis.
4. Understand market theory and its application to product planning, price
determination, government regulation, and distribution cost analysis.
5. Demonstrate advertising strategy, tactics and techniques, including
media selection, ad preparation, market research methods, and program
evaluation.
6. Apply and demonstrate the principles, methods and techniques of
selling and retailing.
7. Understand the interrelationships between marketing and all other
areas within a business including working with other departments to
achieve overall strategic goals.
8. Work with others, including culturally and intellectually diverse people;
think critically; and gain an appreciation for life-long learning.
9. Develop sound ethical and moral professional characteristics.
10. Demonstrate a responsible attitude in relationships with employers,
peers and toward the working environment.
11. Successfully enter the business world in the field of marketing.
WARNING: All course numbers in the Connecticut Community College System
are in the process of change. For up-to-date information on any course number,
contact the MCC Registrar’s Office.
Center for Business and Technologies: 860-512-2623 or
www.mcc.commnet.edu/cbt/
Media Technology, Certificate
Program Design
The Media Technology certificate program provides an intensive exposure to a
range of current communication technologies. It is intended for students who
are technically oriented and wish to work in technical positions in the fields
of radio, television, photography, desktop publishing and cable television. It
concentrates on teaching skills that are necessary for working behind-thescenes
in media and communications. Classes are highly practical and provide
significant hands-on opportunity, allowing the student to apply classroom theory
to real-life projects. In developing this certificate program, extensive effort was
made to provide skills that are currently in high demand in the Connecticut
labor market.
Curriculum
The program can be completed in two semesters of rigorous, full-time study,
but will take longer for the student attending part-time.
Required Courses
COM* 108 Issues in Print and Broadcasting 3
COM* 166/ART* 185 Video/Filmmaking 3
DGA* 231 Digital Page Design I 3
COM* 177 Broadcast Performance or 3
COM* 241 Broadcast/TV Production 4
COM* 242 ‡ Advanced Broadcast/TV Production 4
COM* 295 Internship I 3
COM* 247 Television Writing or
COM* 248 Television News Reporting 3
Total Credits Required: 22-23
Learning Outcomes
Upon successful completion of all Media Technology certificate program
requirements, graduates will
1. Write copy for radio and television.
2. Effectively use the Macintosh computer and design-related software.
3. Understand and apply the basic principles of graphic arts and design
techniques.
4. Operate still and video cameras and edit videotape.
5. Conduct interviews for newspaper stories and television programs.
6. Write scripts for radio and television programs.
‡ Students may enroll in COM* 242 even if they have not taken
COM* 241
WARNING: All course numbers in the Connecticut Community College System
are in the process of change. For up-to-date information on any course number,
contact the MCC Registrar’s Office.
Division of Liberal Arts: 860-512-2663 or
www.mcc.commnet.edu