Liberal Arts and Science - Manchester Community College ...

Public Relations, Certificate
Program Design
The certificate program in Public Relations, bridging the disciplines of communications
and business, is designed to appeal to several populations: new
students considering a degree program in communications; employees in other
areas of communications seeking retraining, and students with associate or
bachelor degrees seeking rapid certification in the skills necessary for entrylevel
positions in public relations.
The program is designed for maximum flexibility. Students who are already proficient
in specific areas of communication or technology will be able to fill in the
voids in their training by customizing their courses to their individual needs. Similarly,
students seeking a broad range of training in all areas relevant to public
relations—including marketing, written and oral communications, videography,
desktop publishing and graphics—will achieve a generalist’s knowledge.
Transfer Opportunities
Most courses in the certificate program would be transferable to a two- or
four-year degree program and all are transferable to the MCC Communication
Degree program.
Required Courses
Elective Business elective — Choose 1 3
BMK* 201, BMK* 202 or BMG* 210
COM* 166 Video/Filmmaking 3
COM* 201 Introduction to Public Relations 3
COM* 173 Public Speaking 3
COM* 295 Internship I 3
COM* 222 Basic News Writing 3
DGA* 231 Digital Page Design I 3
Elective English composition elective- Choose 1 3
ENG* 101, ENG* 200 or ENG* 202
(students should consult an advisor)
GRA* 151 Graphic Design I 3
COM* 108 Issues in Print and Broadcasting 3
Total Credits Required: 30
Learning Outcomes
Upon successful completion of all Public Relations certificate program requirements,
graduates will
1. Design, implement and evaluate a marketing/PR campaign.
2. Write for internal and external publications with an understanding of
the needs of the target audiences.
3. Apply basic graphic design principles to newsletters, brochures,
reports, and related PR projects.
4. Establish media contacts.
5. Serve as an effective spokesperson for an organization or business.
6. Apply ethical principles to decision making and crisis management.
7. Understand the role of the public relations practitioner within the context
of mass communication.
8. Understand the effects of print and broadcast media on the practice
of public relations.
WARNING: All course numbers in the Connecticut Community College System
are in the process of change. For up-to-date information on any course number,
contact the MCC Registrar’s Office.
Division of Liberal Arts: 860-512-2663 or
www.mcc.commnet.edu
Real Estate Management, Certificate
Program Design
The Real Estate Management certificate program is designed for persons
interested in a part-time career or a career change, and/or for individuals who
already have a degree and are looking for a career specialty.
Note: To take a business course numbered 100 or higher, students must be
eligible for ENG* 101.
Required Courses
BBG* 231 Business Law I 3
BBG* 232 Business Law II 3
BRE* 201 Real Estate Principles 3
BRE* 211 Real Estate Appraisal I 3
BMK* 241 Principles of Advertising 3
BRE* 212 Real Estate Appraisal II 3
BRE* 209 Real Estate Brokerages 3
BRE* 215 Real Estate Finance 3
CSC* 101 Introduction to Computers 3
GEO* 201 Urban Geography 3
Total Credits Required: 30
Learning Outcomes
Upon successful completion of all Real Estate certificate program requirements,
graduates will
1. Generally understand the U.S. legal system and be able to apply
principles of contract law, sales law under Article II of the Uniform
Commercial Code, and the law of agency to business situations.
2. Discuss partnership and corporation law, property, wills and estates,
commercial paper, the bank collection process, secured transactions
and creditors’ rights and government regulations of business.
3. Possess computer skills appropriate to the real estate field, including:
word processing, electronic spreadsheet, Internet browser, database
management, and presentation software.
4. Use the Internet for business purposes, including research, marketing,
and stock market analysis.
5. Demonstrate advertising strategy, tactics and techniques, including
media selection, ad preparation, market research methods, and program
evaluation.
6. Apply and demonstrate the principles, methods and techniques of
selling.
7. Apply the topics required by the Connecticut Real Estate Commission
leading to licensing of real estate salespersons and brokers.
8. Analyze principles, techniques, and the major functions (planning, organizing,
lending and controlling) of business enterprise management
in order to run successful sales offices.
9. Be a more effective investor in real estate as a broker, developer, lender
or property manager.
10. Understand the practical geographic problems of urban areas using
census data, interpretation of aerial photographs, G.I.S. and map
construction.
11. Work with others, including culturally and intellectually diverse people;
think critically; and gain an appreciation for life-long learning.
12. Develop sound ethical and moral professional characteristics.
13. Successfully enter the market place in the real estate field.
WARNING: All course numbers in the Connecticut Community College System
are in the process of change. For up-to-date information on any course number,
contact the MCC Registrar’s Office.
Center for Business and Technologies: 860-512-2623 or
www.mcc.commnet.edu/cbt/
103
CERTIFICATES