Liberal Arts and Science - Manchester Community College ...

COURSES
an historical, philosophical and economic framework for dealing with a rapidly
changing business environment. (O) 3 credits
BBG* 295: Co-op Work Experience I
(formerly BUS 270: Cooperative Education/Work Experience)
This course provides students the opportunity to apply classroom theory in
an actual work setting. Students may be placed in a variety of work settings
as related to their program of study including corporations, small businesses,
financial institutions and governmental agencies. Prerequisites: 15 completed
credit hours in Business Administration, Accounting, Computer Information
Systems or Marketing programs. (Fa,Sp) 3 credits. Please refer to page 19 for
more information and general prerequisites for Cooperative Education/Work
Experience.
Business, Management
All business courses numbered 100 or higher require students to be eligible
for ENG* 101.
BMG* 101: Introduction to Management
(formerly BUS 201: Business Management)
This course is an analysis of principles, techniques and the major functions
(planning, organizing, and leading) of business enterprise management.
(Fa,Sp) 3 credits
BMG* 204: Managerial Communication
(formerly BUS 214)
This is a practical course in oral and written managerial communication skills,
covering the writing of letters, memos and reports, editing techniques, and
the preparation of resumes and cover letters. Prerequisite: ENG* 101 or C- or
higher in BBG* 234. (Fa,Sp) 3 credits
BMG* 210: Organizational Behavior
(formerly BUS 240)
A survey of the psychological factors that influence the individual in the work
setting. Includes employee attitudes, motivation, group dynamics, decision
making, leadership, assessment and training as an introduction to human
resource management. (Fa,Sp) 3 credits
Business, Marketing
All business courses numbered 100 or higher require students to be eligible
for ENG* 101.
BMK* 140: Retailing
(formerly BUS 252)
A study of retailing methods and institutions including analysis of their behavior
in a competitive environment. Prerequisite: eligible for ENG* 101 or “C-” or
higher in BBG* 234. (Fa,Sp) 3 credits
BMK* 201: Principles of Marketing
(formerly BUS 121: Principles and Methods of Marketing I)
This course covers marketing methods and institutions, including analysis and
interrelationship of the marketing mix. Application of basic management and
marketing strategy planning methods, and performance computations related
to marketing efficiency. Prerequisite: eligible for ENG* 101 or “C-” or higher in
BBG* 234. (Fa) 3 credits
BMK* 202: Principles of Marketing II
(formerly BUS 122: Principles and Methods of Marketing II)
Marketing theory and its application to product planning, price determination,
government regulation, and distribution cost analysis through planned class
activities will be taught. Prerequisite: BMK* 201. (Sp) 3 credits
112
BMK* 217: Electronic Commerce
(formerly BUS 250)
This course will allow students to explore the major opportunities, limitations,
and issues of managing business on the Web today. Students will learn what
electronic commerce is, how it is being conducted and managed, and its major
opportunities, limitations, issues, and risks, taking a managerial orientation and
interdisciplinary approach. Real world cases are offered with each chapter to
offer an in-depth analysis of topics. Prerequisite: BES* 118, CSA* 115 may be
taken concurrently, or permission of the instructor. (Sp) 4 credits
BMK* 220: Sales
(formerly BUS 221: Sales and Techniques of Selling)
This course is an introduction to the principles, methods and techniques of
selling, and the application of these principles through individual sales demonstrations.
Prerequisite: eligible for ENG* 101 or “C-” or higher in BBG* 234.
(Fa,Sp) 3 credits
BMK* 241: Principles of Advertising
(formerly BUS 231: Basic Advertising Principles)
This course is a study of advertising strategy, tactics and techniques, including
media selection, ad preparation, market research methods, and program
evaluation. Prerequisite: eligible for ENG* 101 or “C-” or higher in BBG* 234.
(Sp) 3 credits
BMK* 260: Relationship Marketing
(formerly BUS 260)
The purpose of this course is to give the student a solid foundation in customer
service systems. Students will learn concepts and skills necessary to perform
effectively in a customer driven service economy. This course will focus on the
concepts and applications of communications, strategic planning, teamwork,
coaching, and vision building, as well as an introduction to Total Quality
Management. This course emphasizes the importance of development and
retention of repeat customers and business buyers. Class 3 hours per week.
(Sp) 3 credits
Business, Real Estate
All business courses numbered 100 or higher require students to be eligible
for ENG* 101.
BRE* 201: Real Estate Principles
(formerly BUS 161: Real Estate Principles and Practices)
This is an introductory course in real estate, covering topics required by the
Connecticut Real Estate Commission, leading to licensing of real estate
salespersons and brokers. Designed for students who plan to enter the real
estate profession or others who wish to obtain real estate knowledge to help
them in business. (Fa) 3 credits
BRE* 209: Real Estate Brokerages
(formerly BUS 263: Problems in Real Estate Brokerages)
This course assists potential real estate brokers in managerial techniques
and principles of operating successful sales offices. Prerequisite: BRE* 201.
(O) 3 credits
BRE* 211: Real Estate Appraisal I
(formerly BUS 162)
Required by the Connecticut Real Estate Commission for licensing of real
estate brokers. This course covers methods of appraising residential property.
Prerequisite: BRE* 201. (Sp) 3 credits
BRE* 212: Real Estate Appraisal II
(formerly BUS 262)
This is a third course in real estate leading to a broker’s license in the State of
Next Semester Offered Designations: Fa = Fall, O = Occasional, Sp = Spring, Su = Summer