Liberal Arts and Science - Manchester Community College ...

DEGREES
Marketing, A.S. Degree
Program Design
The Marketing associate degree program is for students who wish to enter
managerial or proprietary positions in marketing. To complete this program, you
will take courses in marketing, business, accounting, and general education.
Students interested in transferring to earn a bachelor’s degree should register
in the Accounting and Business Administration Transfer Program.
Curriculum
Students may enroll in this program full- or part-time. Students must achieve at
least a C or better in an accounting course to continue on to the next level. Note:
All business courses numbered 100 or higher require students to be eligible for
ENG* 101 except BBG* 234. All accounting courses numbered 100 or higher
require students to be eligible for ENG* 101 and MAT* 095 or higher.
64
Marketing Requirements
ACC* 115 Financial Accounting 4
BBG* 231 Business Law I 3
BBG* 234 Legal Environment of Business or
BMG* 101 Introduction to Management 3
Gen Ed ENG* 101: Composition 3
QM 110 Quantitative Methods for Business 3
Subtotal: 16
ACC* 118 Managerial Accounting 4
BBG* 232 Business Law II 3
BMG* 204 Managerial Communication 3
Gen Ed ECN* 102: Principles of Microeconomics 3
Gen Ed MAT* 109: Quantitative Literacy 3
Subtotal: 16
ACC* 125 Accounting Computer Applications I 3
BMK* 201 Principles of Marketing 3
BFN* 211 Money & Banking or 3
BFN* 202 Corporate Finance 4
CSA* 115 Windows 2
Gen Ed PSY* 111: General Psychology I 3
Gen Ed Mode 5 3-4
Subtotal: 17-19
BMK* 202 Principles of Marketing II 3
BMK* 241 Principles of Advertising 3
BMK* 140 Retailing or
BMK* 220 Sales 3
Gen Ed COM* 173: Public Speaking 3
Gen Ed Mode 1 3
Subtotal: 15
Total Credits Required: 64-66
Learning Outcomes
Upon successful completion of all Marketing degree program requirements,
graduates will
1. Prepare and interpret financial statements and utilize accounting for
managerial decisions.
2. Understand and discuss financial issues dealing with the environment
of managerial finance; including working capital management, shortterm
financing, capital markets, and the theory of the value of the firm
(risk, leverage, cost of capital).
3. Generally understand our legal system and be able to apply principles
of contract law, sales law under Article II of the Uniform Commercial
Code, and the law of agency to business situations.
4. Discuss partnership and corporation law, property, wills and estates,
commercial paper, the bank collection process, secured transactions
and creditors’ rights, and government regulation of business.
5. Analyze principles, techniques, and major functions (planning, organizing
lending and controlling) of business enterprise management.
6. Understand marketing methods and institutions, including analysis and
interrelationship of the marketing mix.
7. Demonstrate computer skills appropriate to his/her focus area including
word processing, electronic spreadsheet, database management,
general ledger accounting system, and presentation software.
8. Use the Internet for business purposes, including research, marketing,
and stock market analysis.
9. Demonstrate an understanding of how the United States economic
system is organized, how it functions and how it impacts the global
economy.
10. Successfully enter the business world in the field of marketing.
11. Demonstrate proficiencies in reading, writing, listening, presentation
and analytical skills.
12. Work with others, including culturally and intellectually diverse people;
think critically; and gain an appreciation for life-long learning.
13. Rationalize and present solutions to problems using marketing knowledge
and knowledge from social sciences, arts, literature, mathematics
and science.
14. Develop sound ethical, philosophical and moral professional characteristics.
15. Demonstrate a responsible attitude in relationships with employers,
peers and toward the working environment.
16. Understand market theory and its applications to product planning,
price determination, government regulation, and distribution cost
analysis.
17. Demonstrate advertising strategy, tactics and techniques, including
media selection, ad preparation, market research methods, and program
evaluation.
18. Apply and demonstrate the principles, methods and techniques of
selling and retailing.
19. Demonstrate an understanding of the interrelationships between
marketing and all other areas within a business including working
with other departments to achieve overall strategic goals.
In addition, the graduate will complete the comprehensive learning outcomes
identified with the General Education Component.
WARNING: All course numbers in the Connecticut Community College System
are in the process of change. For up-to-date information on any course number,
contact the MCC Registrar’s Office.
Center for Business and Technologies: 860-512-2623 or www.mcc.commnet.edu/cbt/