Postgraduate - Edith Cowan University

MODE OF STUDY
This course is available by Full-time, or Part-time mode.
MODE OF DELIVERY
This course is available in the following mode of delivery - Oncampus.
COURSE STRUCTURE
The Graduate Certificate of Communications is a 60 credit point
course.
Advertising Area of Specialisation
SPAABN
The Graduate Certificate of Communications (Advertising) equips
graduates to analyse and evaluate the effectiveness of advertising
campaigns, conduct research into consumer behaviour, plan and
execute a campaign and operate effectively within the industry.
The specialisation is accredited by the International Advertising
Association (IAA) and makes extensive use of industry experts.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4121 Communication Research 15
Select 45 credit points from the following:
ADV4105 Consumer Behaviour 15
ADV4112 International Advertising 15
ADV4406 Media Buying and Planning 15
CMM4120 Integrated Marketing Communication 15
Creative Services Area of Specialisation
SPAAHM
The growth of the creative industries or creative economy means
that more organisations will require the creative services of
talented individuals or businesses in advertising, design, public
relations, specialist writing, print publishing, desktop publishing,
etc. The Graduate Certificate in Communications, specialising in
Creative Services is for students who wish to diversify their
creative skills and knowledge rather than to be a specialist in one
creative communication discipline.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
CMM4121 Communication Research 15
Select 45 credit points from the following:
CMM4120 Integrated Marketing Communication 15
CMM4208 Communications and Digital Technology 15
DES4101 Design Practices: Identity 15
FAV4104 Introduction to Digital Video 15
IMM4121 Digital Photomedia 15
IMM4122 Publishing on the World Wide Web 15
VIS4102 Design Thinking 15
Documentary Journalism Area of Specialisation
SPAABO
The Graduate Certificate of Communications (Documentary
Journalism) offers an introduction to the key concepts and
practises of documentary production in a range of areas of specific
professional focus.
The four areas of professional focus are:
• Politics
• Tourism
• Contemporary Arts
• Performing Arts
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
Students must study these core units:
CMM4107 Documentary, Film and Television 15
JOU4011 Introduction to Journalism 15
And 30 credit points if selecting Politics:
POL1103 Modern Political Thought 15
POL1104 Foundations of Politics and Government 15
And 30 credit points if selecting Tourism:
IAS4104 Indigenous Tourism 15
TSM1101 Introduction to Tourism I 15
And 30 credit points if selecting Contemporary Arts:
CCA1101 Contexts of Modernity 15
CCA1102 Representation and Interpretation 15
And 30 credit points if selecting Performing Arts:
SOA4104 Performance Criticism: Theory and Context 15
SOA4304 Performance Criticism and the Modern Theatre 15
Journalism Area of Specialisation
SPAABP
The Graduate Certificate of Communications (Journalism) enables
graduates to learn the principles of newsgathering, research and
various forms of journalistic writing, such as news, features,
sports writing, health and on-line journalism. At the end of this
course, students are expected to present articles of publishable
standard.
UNIT SET LOCATION
This unit set is available on Mt Lawley Campus.
MODE OF DELIVERY
This unit set is available in the following mode of delivery - Oncampus.
60 credit points selected from:
CMM4113 Health Journalism 15
JOU4011 Introduction to Journalism 15
JOU4103 Media Law and Ethics 15
JOU4105 Specialist Writing 15
JOU4106 Sports Journalism 15
JOU4201 Print Journalism 2 15
132 ECU Postgraduate Course Guide 2008