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Postgraduate - Edith Cowan University

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Select the following four units focussed on the Health Services<br />

Management area:<br />

HST5505 Information and Technology 20<br />

HST5506 Managing for Performance and Quality 20<br />

HST5507 International Health and Community Care<br />

Systems<br />

20<br />

HST5508 Planning and Evaluation 20<br />

Or any HST unit as approved through the Coordinator Public<br />

Health.<br />

Hospitality and Tourism Area of Specialisation<br />

SPAAFX<br />

The Hospitality and Tourism Specialisation comprises 60 credit<br />

points (4 units) and prepares competent graduates for careers in<br />

the hospitality, travel and tourism industries. It has been designed<br />

to give students a solid foundation to both disciplines in order to<br />

prepare them for leadership in these areas.<br />

UNIT SET LOCATION<br />

This unit set is available on Joondalup Campus.<br />

MODE OF DELIVERY<br />

This unit set is available in the following mode of delivery - Oncampus.<br />

MBA5113 Principles of Tourism V 15<br />

MBA5114 Hospitality Enterprise V 15<br />

MBA5115 Current Topics in Hospitality V 15<br />

MBA5116 Ecotourism Management 15<br />

Marketing Area of Specialisation<br />

SPAAHJ<br />

The marketing specialisation will provide the MBA graduate with<br />

the added skills and knowledge necessary to manage a business in<br />

an increasingly competitive and complex business environment.<br />

Marketing, as the driving force of the modern business, is<br />

characterised by its diversity of functions. This specialisation<br />

addresses many of these functions from a managerial perspective.<br />

It comprises 60 credit points (4 units).<br />

UNIT SET LOCATION<br />

This unit set is available on Churchlands Campus.<br />

MODE OF DELIVERY<br />

This unit set is available in the following mode of delivery - Oncampus.<br />

Four units selected from:<br />

MKT5111 Professional Communication V 15<br />

MKT5201 Consumer Behaviour V 15<br />

MKT5203 Promotional Marketing V 15<br />

MKT5204 International Marketing V 15<br />

MKT5205 Services Marketing V 15<br />

MKT5207 Marketing on the Internet V 15<br />

MKT5601 Advanced Integrated Marketing<br />

Communications<br />

15<br />

School Management Area of Specialisation<br />

SPAAFY<br />

This unit set requires the completion of 60 credit points (4 units)<br />

UNIT SET LOCATION<br />

This unit set is available on Mt Lawley Campus.<br />

MODE OF DELIVERY<br />

This unit set is available in the following mode of delivery - Oncampus.<br />

EPA5127 Leading the School Community 15<br />

EPA5152 Leading for School Improvement 15<br />

EPA5153 Managing Financial, Legal and Industrial<br />

Matters in Schools<br />

15<br />

EPA5154 Leading School Staff 15<br />

Leadership Area of Specialisation<br />

SPAAHL<br />

The following units comprise the Leadership Area of<br />

Specialisation. Students are require 60credit points (4 units at 15<br />

credit points) to complete this specialisation.<br />

UNIT SET LOCATION<br />

This unit set is available on Churchlands Campus.<br />

MODE OF DELIVERY<br />

This unit set is available in the following mode of delivery - Oncampus.<br />

MAN5121 Leadership V 15<br />

MAN5122 Leadership Skills V 15<br />

MAN5125 Management Workplace Practicum V 15<br />

Plus one unit selected from:<br />

MAN5102 Organisational Behaviour V 15<br />

MAN5160 Managing Change V 15<br />

Sport Management Area of Specialisation<br />

SPAAHK<br />

The Sport Management specialisation is designed to provide<br />

graduates with the essential knowledge, competencies and<br />

professional attitudes required by middle and senior levels of<br />

sport management. Depending upon their interests and<br />

needs, graduates are able to gain knowledge in areas applicable to<br />

all sectors of the sport industry including the global delivery<br />

systems of sport, the management of people in sporting<br />

organisations, the management of sport venues and events and<br />

sport marketing, as well as the key aspects of policy development,<br />

business planning and the legal obligations and requirements of<br />

sport organisations.<br />

UNIT SET LOCATION<br />

This unit set is available on Joondalup Campus.<br />

MODE OF DELIVERY<br />

This unit set is available in the following modes of delivery - Oncampus,<br />

and Off-campus.<br />

12 ECU <strong>Postgraduate</strong> Course Guide 2008

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