Postgraduate - Edith Cowan University

CMM4107 15 Credit Points
Documentary, Film and Television
FACULTY OF EDUCATION & ARTS
This unit poses the question 'What is documentary?' and then
examines the development of the documentary from its inception,
covering the major documentary theorists and practitioners. It also
examines various documentary movements and their social,
political and economic applications. Case studies of other
variations of the documentary tradition will be undertaken.
CMM4108 15 Credit Points
Independent Study
FACULTY OF EDUCATION & ARTS
Practical experience in either an applied or theoretical field forms
the core of this independent study unit. Students will be admitted
into this unit only after they have demonstrated a satisfactory level
of competence in their chosen field. The project undertaken by a
student must receive approval before it is commenced. Students
will be expected to identify and contact a suitable supervisor
within the School to oversee their progress on one agreed
substantial project.
In some circumstances it will be possible for students to fulfil the
requirements of CMM4108 by their satisfactory performance in a
unit approved by their course co-ordinator.
CMM4113 15 Credit Points
Health Journalism
FACULTY OF EDUCATION & ARTS
This unit aims to provide students with the journalistic skills
needed to write health/medical stories in different genres for a
variety of publications, as well as giving an understanding of the
issues and agendas in the fields of media and health. Studies will
include journalism technique and genres in health journalism,
including news stories, investigative journalism and feature
writing, with examination of local stories and international
examples, including Pulitzer Prize-winning medical stories.
Students will be required to do interviews and to write stories
during the course, also to read widely, including Internet story
databases on current health topics. Theoretical studies will involve
an understanding of issues behind health news and of the agendas
in the health area.
CMM4114 15 Credit Points
Writing for the Media
FACULTY OF EDUCATION & ARTS
This unit provides an introduction to the essential writing skills
required for the major media forms, including television, film and
print. Effective writing in the media demands an understanding of
a number of important elements, including an awareness of the
characteristics and potential of different media, the formats and
conventions, and their production processes. The focus will be on
writing scripts; journalism features and copy (words) that
persuade/sell.
CMM4117 15 Credit Points
Creative Thinking
FACULTY OF EDUCATION & ARTS
This unit establishes the fundamentals of creativity and innovation
in creative industries and across disciplines. It introduces students
to various dimensions of creativity and its relationship with
society, culture, commerce, technology, globalisation, knowledgebased
economy, and intellectual property. It teaches students
creative processes and characteristics for individual and team
creativity.
CMM4118 15 Credit Points
Case Studies in Communications 2
FACULTY OF EDUCATION & ARTS
This unit involves the exploration of contemporary research in
communications. Topics to be covered could include landscape
representations, culture and the environment, critiques of
communication and communication technologies, cross-cultural
communication, discourses of the human body, popular music and
culture, visual culture and subversive ideas, Asian cinema, or the
issues of immediate relevance.
CMM4119 15 Credit Points
Case Studies in Communications
FACULTY OF EDUCATION & ARTS
This unit involves the exploration of contemporary research in
communications. Topics to be covered could include landscape
representations, culture and the environment, critiques of
communication and communication technologies, cross-cultural
communication, discourses of the human body, popular music and
culture, visual culture and subversive ideas, Asian cinema, or the
issues of immediate relevance.
CMM4120 15 Credit Points
Integrated Marketing Communication
FACULTY OF EDUCATION & ARTS
This unit provides students with the necessary knowledge and
skills to understand and use integrated marketing
communications. The unit explores the role of the individual
elements within the promotional mix, including direct marketing,
sales promotion, personal selling, advertising, and public
relations. The unit also addresses the synergies of combining
different promotional elements, with the view of facilitating
different strategies designed to result in specific outcomes.
Attention will be paid to creative strategies which go beyond the
expected.
CMM4121 15 Credit Points
Communication Research
FACULTY OF EDUCATION & ARTS
This unit addresses methods of establishing appropriate
performance objectives for communications activities. It covers
formal research (including qualitative and quantitative research
methodology) focus group structuring and questionnaire design.
The analysis and reporting of results will be addressed, as will the
interface with specialist professionals. Central to this unit is the
ability to source and research information critical to planning,
implementing, monitoring and evaluating communication
activities.
CMM4123 15 Credit Points
Media and Social Context
FACULTY OF EDUCATION & ARTS
Introduces students to the main theories and methodologies for
understanding and analysing a range of communications media in
their social and cultural contexts. The unit considers theories and
issues of representation in how media discourses construct ways
of understanding the world and our place in it, within modernist,
postmodernist and globalized contexts.
CMM4124 15 Credit Points
Media and Nation
FACULTY OF EDUCATION & ARTS
This unit examines the ways in which National Identity is
represented and promoted through the media. It uses Benedict
Anderson’s concept of the Imagined Community (1991) as a
foundation and will focus on issues such as: the Public Sphere,
Mediasphere and Banal Nationalism; National Myths and
Legends; Representations of the Landscape; Advertising and
Tourism; Film and Television; Music and Sport; Museums and
Commemorations; Difference and Otherness; and the Local and
the Diaspora in order to discover the importance placed on the
concept of National Identity. The areas of focus are also related
historically and thematically to their impact on human interaction
and the formation of the Individual and the Citizen, Community
and National culture.
CMM4125 15 Credit Points
Popular Music and Culture
FACULTY OF EDUCATION & ARTS
This unit introduces students to a number of approaches and
attitudes to Popular Music from a Cultural Studies perspective.
The starting point is the high-culture critique of mass culture (and
Popular Music) originating in the Frankfurt School. From there
culturalist perspectives (including sub-cultural analysis) and the
cultural capital of Popular Music will be addressed. Other areas of
ECU Postgraduate Course Guide 2008 209